Roofer marketing doesn’t have to be complicated for roofers.
You line up every shingle. You clean every gutter. You make every homeowner happy. But your phone still isn’t ringing. Your schedule is empty. No matter how great your work is, it doesn’t matter if nobody knows about your business. Roofer marketing isn’t optional. It’s a must.
Put simply, marketing tells people who you are and what you do. Marketing connects your skills to customers. It makes sure that when someone needs a roofer, they think of you first. It’s the difference between having no clients and turning a profit. Without it, your business stays hidden.
But you’re a roofer, not a marketer! You might have even tried marketing in the past only to waste tons of money. Where should you even start?
You’ve come to the right article! Read on to discover some simple marketing ideas you can put into action today.
Make Your Business Easy to Find
Imagine a homeowner sees a leak during a storm. They search for roofers near me. Your business must pop up first thing. Remember, customers often choose the first roofer who responds to them. You don’t have time to build up trust and awareness slowly. You’ve got to get in front of them, get their info, and start the sales process.
And that only happens if you’re the first roofer they see. That’s where SEO can help. For most roofers, that means two things.
First, you’ve got to update your Google My Business page. This increases the chances of customers finding you when they search “Roofers near me”. Take pictures of every job. Make sure you’ve got local address listed for your business. Keep your hours updated.
Getting good reviews is also important. Great reviews about your services build trust and boost your ranking. Request reviews after every job. You can even the send the link to your GMB page. Respond to every review, good or bad. After a few months, your ranking should increase. So should sales!
You also want to make sure your website ranks on Google Search. SEO is a tough, technical topic. That’s why it’s sometimes best to have a pro optimize your site for you. It’s sometimes worth the investment to pop up first when someone searches for roofers!
READ: Facebook vs. Google Roofing Ads: Which Is Best?
Make Your Business Trustworthy
But marketing doesn’t have to be a mad dash for attention. Play your cards right, and you can slowly build a foundation of trust. When homeowners need a new roof, you’re the first business they think of!
Picture yourself grabbing a coffee at the local shop. Your company truck sits out front. Your logo’s on full display. The barista knows you by name. A few locals nod hello. You’re wearing your branded hat and T-shirt.
It might seem small, but it can make a huge difference for your business. Being part of your community makes you a familiar face. You go from a random business to a neighbor. And that can make all the difference.
Start by getting involved in the community. Sponsor local events, charities, and sports teams. Make sure people see your name often. They hear good things about you around town. Your reputation as a trustworthy businessman grows.
Next, make sure your branding is consistent and visible. Pick a logo that represents your business. Put it on everything from your trucks to your quotes. When customers see your trucks at local shops or events, you’ll leave an impression. It’s about being everywhere without being annoying. Again, you want to be the first thing on people’s minds when they need a roofer!
Content marketing also helps by giving useful information to homeowners. Write blog posts about common roofing problems and maintenance tips. Create case studies and success stories to show off your expertise. Make videos and infographics to explain roofing concepts. It positions you as the go-to roofing expert.
The goal is to weave your business into the fabric of the community. The more people see you around town and gain from your expertise, the more they trust you. You’re setting yourself up for success long before they search for your name.
READ: A Complete Guide to Branding for Roofers
Building Long-Term Relationships
Recurring work is tough to find for residential roofers. Homeowners only need one roof replaced at a time. But that doesn’t mean you ghost customers once a job’s done. In fact, they can still help you make money.
After finishing a job, ask if you can post about the work you did. Include before-and-after photos, a story about the project, and a thank you to the homeowner. Then encourage them to like, comment on, and share the post with their friends. Even better, ask the customers make their own post about your work. This not only shows off your great work but also spreads the word through their network.
Imagine them sharing their happiness with their friends. They describe the quality of your service and show off their new roof. This personal endorsement is priceless. It reaches an audience that already trusts the homeowner’s opinion. Each share, like, and comment extends your reach. It also strengthens your reputation.
Ongoing engagement doesn’t end with social media. Follow up with your customers now and then. Send seasonal maintenance tips or reminders about services they might need soon. A friendly email or quick call can make a big difference. It shows you care about their long-term satisfaction. This ongoing interaction helps maintain the relationship. It keeps your business top of mind when a friend complains about how they need a new roof!
Plus, it means you’ll likely get an even better review!
READ: The Best Step-by-Step Guide to Roofing Marketing in 2024
Neighborhood Roofer Marketing
Here’s a strategy that roofers have used for decades for good reason. Before you finish a job, ask if you can plant a sign in the yard. Place two more by the closest stop signs. This simple act turns the roof you just installed into an ad for your work.
Once your signs are in place, look at the surrounding houses. Look for roofs that show signs of wear and tear. Missing shingles, sagging spots, or discoloration are signs to watch for. These are potential opportunities. Leave a door hanger with your contact info and a note about the services you offer. If you feel comfortable, knock on the door and introduce yourself. Mention that you just finished a roof nearby. Say you noticed theirs might need attention.
Homeowners will have seen their neighbor’s satisfaction with your work. This makes them more likely to consider your services. They can see the quality of your work firsthand. They can talk to their neighbors about their experiences. This word-of-mouth proof is powerful. It is often more convincing than any ad.
You can also offer a discount for neighbors who book your services soon after you complete a job in their area. This creates a sense of urgency. It encourages them to act. Imagine a homeowner thinking about your offer. They see your sign every time they leave the house. They know their neighbor is happy with your work. Why should they have the only nice-looking roof on the street?
It’s easy to get lost in the weeds of digital marketing and KPIs and ROAS. But some strategies are classic for a reason. And if you need leads, now’s not the time to be picky. Get out there and meet the neighbors. The jobs you close will speak for themselves!
Conclusion
The most important thing you can do is try a lot of different strategies. Give them a fair shake. Then, drill down on what works. Don’t waste time on channels that don’t get results. Leave those to your competitors. Do most of your bookings come through your website? Great! Hire an agency to make your site even better. Get more referrals than anything else? Start posting before and after pictures that tag the homeowner after every job. Don’t feel like you have to “Get with the times.” Do what works and do it well, and your business will grow because of it!
And if you need help closing leads, check out ProLine CRM.
It’s got an out-of-the-box Speed-to-Lead campaign to convert leads into customers!
Oh, and here’s a bonus marketing tip from our YouTube channel!