A bad roofing company name makes your business impossible to find or remember.

Here’s how to identify awful roofing company name ideas before they make you lose money.

This is the opposite of those “15,000 Roofing Company Name Ideas to Get Your Juices Flowing” articles.

That’s because most of the names on those lists are great… if you want to blend in with the crowd. In business, that’s like drinking a gallon of bleach. 

Instead, this article is about how to come up with killer roofing company name ideas. Plus, a few things you want to avoid like the plague.

So let’s discover why most roofing company name ideas suck… and how to choose one that doesn’t!

1. They Don’t Include the Word “Roofing” in Their Name

Your roofing company name should immediately tell homeowners what you do. This is the golden rule of roofing company name ideas. So if roofing is your main service, include it in the name.

Why? First, you’ll perform better in Google search. Homeowners don’t search for construction or exterior contractors to fix their roofs. They search for roofers. Add roofing to your name and watch your rankings soar.

Second, you’ll boost the power of your truck wraps and ads. Again, people see “Acme Construction” on your truck and think you build houses or office parks. They see “Acme Roofing” and think, “Hey, I’ve been meaning to replace my roof!” That could mean the difference between closing a sale or going unnoticed.

Now, this is an industry-specific rule. Coca-Cola doesn’t include the word “Soda” or “Pop” in it’s name. And who knows what Google meant before 1998.

Those names work well if you’ve got a billion-dollar advertising budget and one hundred years of history. Plus, they tend to favor products or software as a service rather than straight-up services.

So whatever you do, include the word roofing in your business name. Your profit margin and homeowners will both thank you!

2. They Aim For Cool and Creative Rather Than Direct and Easy

This might be the number one mistake roofers make when it comes to roofing company name ideas. Especially if they’re under the influence of a low-quality “creative agency.”

You might think you’re the next big thing, but customers need clarity, not riddles. Keep it simple, keep it strong.

Imagine this. You’re driving down the street, and you spot a truck. On the side, it says “Hephaestus Roofing.” 

Do you see that and think, “Whoa, a roofing business named after Hephaestus, the Greek god of smithing! Assuredly they shall provide only the most exulted services!” No. You probably think they misspelled hushpuppy.

Now, picture the same truck with “Metal Roofing Masters.” No confusion, right? You know exactly what services they provide.

The world doesn’t need another vague, artsy name that makes people scratch their heads. People want a name they can understand in one blink. They don’t have time for guessing games. You put “Roofing” right there in your name, and they’ll know what you do. It’s like hitting the nail on the head, every time.

Folks trust what they know. Your name must ring true. It’s straightforward. It tells them, “These guys know roofs.” Give them a name that dances around the truth, and you’ll lose them.

So drop the act. Keep your name plain as day. You’re here to fix roofs, not write poetry. A name that gets right to the point will serve you better. Trust me on this one.

3. They Don’t Include a Location in Their Name

Next on the list of missteps? Skipping the location. Folks won’t call if they can’t tell where you operate. Plain and simple.

Think about it. When a homeowner in Springfield needs a roofer, they’re not looking for “Universal Roofing Solutions.” They want “Springfield Roofing.” It’s local, it’s clear, it’s trusted. Adding your city or region to your name gives you an edge. It tells people you’re part of the community, not some faceless corporation.

Imagine you see two trucks. One says “Top Roofers.” The other says “Denver Top Roofers.” Which one feels closer to home? Which one feels more reliable? It’s a no-brainer. That location tag gives you a leg up on the competition. It’s like adding a friendly handshake to your business card.

And here’s another perk. Local SEO. Search engines love specifics. When someone types “roofers in Dallas,” guess who shows up first? That’s right—“Dallas Roofing Experts.” You’re not just another name in the sea. You’re the go-to guy in their backyard.

But don’t just slap any location on there. Make it real. Make it meaningful. “Texas Roofing Kings” sounds mighty fine, but “Houston Roofing Kings” speaks volumes more. It’s about connecting with your customers right where they live.

So don’t shy away from naming your business after your hometown. Embrace it. Wear it like a badge of honor. Because when people know you’re local, they’re more likely to trust you. And trust, my friend, is worth its weight in gold.

4. They Don’t Include a Benefit in Their Name

Here’s a big one. Missing the benefit in your name. Folks want to know what’s in it for them. You give them a reason to call you over the next guy.

Names should do more than state the obvious. They should promise value. Let’s say you specialize in quick turnarounds. Call yourself “Rapid Roofing.” People get it. They know you’re fast, and in this busy world, speed sells.

Consider another angle—quality. “Precision Roofing” suggests top-notch work. People equate precision with care, and that’s exactly what you want them to feel. You don’t just slap shingles on a roof. You craft a masterpiece.

Or maybe you’re all about affordability. “Budget Roofing” hits the nail on the head. It tells customers they’ll get a fair deal. Folks love saving a buck, and a name like that speaks their language.

A great real-life example is “Rainstoppers Roofing” in Marrietta, Ohio. The benefit is right in the name. They stop the rain from getting into your home!

Remember, your name is your first sales pitch. It’s got to scream benefits. Whether it’s speed, quality, affordability, or reliability, make sure it’s loud and clear. Don’t make people guess. Spell it out for them.

So next time you brainstorm, think benefits. Think value. Think about what sets you apart. Because a name with a benefit doesn’t just tell—it sells. And that’s the goal, isn’t it? Get out there, grab their attention, and show them why you’re the best choice.

5. They Forget the Power That a Family Name Can Bring

Did you know that Beretta was founded in 1526? It’s the oldest gun manufacturer in the world. And it’s named after its founder, Bartolomeo Beretta. For almost five hundred years, that name has meant quality.

The power of a family name can’t be overstated. When you put your family name on your business, you’re staking your reputation on it. It says, “This is who we are, and we stand by our work.” It’s a bold move, but one that can build unshakable trust.

Consider “Smith Roofing.” It’s not flashy, but it carries weight. People hear it and think, “These folks have been doing this for a while. They must be good.” A family name connects you to a history of hard work and reliability. It whispers, “We’ve got this. We’ve done it before, and we’ll do it again.”

Family names tell a story. They evoke images of generations working side by side, passing down skills and values. When you use your family name, you’re inviting customers into that story. You’re telling them, “We’re a family business. We care about our reputation because it’s our name on the line.”

And there’s a real appeal to that personal touch. In a sea of faceless corporations, a family name stands out. It feels approachable and relatable. It says, “We’re not just a business. We’re part of this community.” Customers like dealing with real people, and nothing says “real” like a family name.

So, if you’ve got a family name with some history behind it, don’t be afraid to use it. Let it be a badge of honor. Let it speak for your dedication and pride in your work. Because when people see a family name, they see commitment, tradition, and trust.

6. They Ignore the Slogan

Now let’s talk slogans. It’s not exactly a roofing company name idea. But a solid slogan tells folks exactly why they should choose you over the next guy.

Take Homestead Roofing in Colorado Springs. Their slogan? “Your 100% Risk Free Roof.” It’s a gem. It instantly puts customers at ease. They know they’re not taking a gamble with Homestead. It’s a promise of security and reliability, wrapped up in a few words.

A great slogan complements your business name, fitting in the details and promises you can’t squeeze into the name alone. It’s your chance to say, “Here’s why we’re different. Here’s why we’re better.” Think about what sets you apart. Speed? Quality? Affordability? Find that angle and shout it from the rooftops.

Consider “Roofing Done Right.” Simple, but it conveys a commitment to quality. Or “On Time, Every Time.” That tells people you value their time. A slogan should be quick and memorable but packed with meaning.

Your slogan works hand-in-hand with your name. Together, they create a powerful first impression. It’s the hook that grabs attention and the promise that holds it. Don’t let this opportunity slip by. Craft a slogan that sings.

7. How to Choose a Great Name

Now that we’ve gone through what not to do, let’s talk about how to nail the perfect roofing company name. It’s simpler than you think. Follow these steps and you’ll have a name that stands out, builds trust, and brings in business.

First, decide what element you want to highlight: location, benefit, or family name. Each has its strengths.

Location: If you want to emphasize your local roots and connect with the community, use your city or region. “Springfield Roofing” tells folks exactly where you are and builds local trust. It’s a straightforward way to say, “We’re your neighbors, and we’re here to help.”

Benefit: Focus on what sets you apart. Are you quick, affordable, or meticulous? Pick the benefit that makes you shine. Names like “Rapid Roofing” or “Precision Roofing” instantly communicate your unique selling point. It’s about telling potential customers, “Here’s why you should choose us.”

Family Name: Leverage the legacy of your family. Names like “Smith Roofing” or “Jones Roofing” bring a personal touch and a sense of tradition. It says, “We’ve been doing this for generations, and we’re not going anywhere.”

Remember, you don’t want to shove all three into a name. “Blue Ridge Rapid Smith Family Roofing” is just silly.

Once you’ve picked your core element, slap “Roofing” at the end of it. It’s the final touch that ties everything together. It’s clear, it’s direct, and it’s effective.

But don’t stop there. A great name needs a great slogan to back it up. Your slogan should convey a benefit or, even better, make a promise. Think of it as the cherry on top.

Example: Let’s say you’ve chosen “Springfield Roofing.” Your slogan could be “Your Roof, Our Priority” – it promises dedication and care. Or “Smith Roofing” with a slogan like “Roofing Excellence Since 1980” – it speaks to your experience and quality.

So, here’s the formula: [Location/Benefit/Family Name] + Roofing + [Slogan that makes a promise]. It’s tried and true. It gives you a name that’s not just a name, but a brand that tells your story and highlights your strengths.

Get brainstorming, mix, and match, and don’t be afraid to tweak until it feels right. A great name and slogan combo will set you apart and pave the way for success. Happy naming!And if you want to learn why you should avoid a name generator like the plague, check out this article.