In 2025, three-tab shingles shouldn’t be the bread-and-butter of most roofers.
Here’s a question for roofers. Should you even bother selling three-tab shingles in 2024? Has the market moved on? Should you only be selling laminate/architectural shingles?
Three-tab shingles are known for their uniform shape and low price. They’ve been a go-to for homes for a long time. But now, folks want roofs that last longer and look better. So, are three-tab shingles still a good choice? Are you doing right by your customer by nailing three-tab on their roof? Let’s break it down!
Understanding Three-Tab Shingles
Before we start, let’s take a minute to thank the good God above for asphalt shingles!
For most of human history, people have used either stone or wood shingles. Stone roofs can last up to 400 years. That’s great if you’re a medieval king. But as you might imagine, loading your ceiling with heavy rocks can cause some long-term problems. Plus, they tend to slide out of place and let water into the house.
Wooden shingles have a bad habit of catching on fire. And if every building in your town is made of wood and has wooden shingles, you’re in big trouble. Ever wonder why cities used to burn down all the time? This is part of it.
That said, both stone and wood shingles look very cool. Your customers might love the Viking Warlord and Medieval Cathedral look!
That brings us to the asphalt shingles. Three-tab shingles were the standard asphalt shingle for years. They’re light, flat, and all look the same, making them easy to spot and install. These shingles have a single layer with three tabs, each about 12 inches wide. This gives roofs a neat and uniform look. This simple design is why they’ve been a favorite for so long.
Three-tab shingles are mostly made of asphalt with a fiberglass or organic mat inside for strength. The single-layer build makes them light and cheap.
In the past, three-tab shingles were the top pick for home roofs. They were cheap and easy to put on, which made them popular with both homeowners and builders. During the mid-20th century, when lots of new houses were being built, these shingles became the go-to for American homes. They were a simple solution, balancing cost and usefulness.
Their popularity came from practical benefits. They were cheaper to make and buy, making roofing projects affordable for more people. In fact, they can be up to 50% cheaper than laminated shingles! For homeowners wanting to roof their houses without spending too much, three-tab shingles were a great choice.
But things have changed. People want roofs that last longer, look better and can take a beating. Retro sells in some markets. Not in roofing. Customers are looking for something pragmatic. And they’re willing to pay more for a better product.
Comparing Three-Tab Shingles and Laminated Shingles
Laminated shingles, also called architectural or dimensional shingles, are more interesting looking. They are made with multiple layers, which make them stronger and give them a richer, more textured look. The different sizes and shapes allow for creative roof designs. Laminated shingles are often chosen by homeowners who want to boost their home’s curb appeal and value.
Durability is another big thing to think about. Three-tab shingles can handle winds up to 60 mph. This makes them less reliable in places with strong winds or storms. Laminated shingles are tougher and can withstand winds up to 130 mph.
Why do they stay put in storms so much better than three-tab? Well, they’ve got multiple adhesive layers, for one. They’re also heavier, making them harder to blow away. Many also come special made to resist algae and moisture. In other words, they’re tough nuts to crack.
When it comes to how long they last, three-tab shingles usually last between 10 to 20 years. This might be okay for some people. But laminated shingles can last up to 30 years. They don’t need to be replaced as often, saving homeowners money and stress over time. This means fewer repairs and less worry about weather damage.
And yes, three-tab shingles are cheaper at first. But this saving can trick you. Over time, you might spend more on repairs and replacements. Laminated shingles cost more initially, but they are worth it in the long run. They’re stronger and last longer, meaning fewer repairs and replacements. In short, they’re a buy once, pay once style purchase. Three-tab shingles, on the other hand, are like the couch you picked up off the side of the road. It’s a great value until you have to call the inspector to fumigate your house for a few thousand bucks. You probably should have just bought a new couch!
The Shingle Landscape in 2024
As you might guess, three-tab shingles have fallen out of favor among roofers. John DeLaurier of Roofvana goes so far to say stop selling three-tab all altogether. “Choose an architectural shingle every single time and your customers will love you more today and several years in the future.” Harsh words, it’s true! But unless you’re a cutthroat lowballer, John’s probably right. You want to deliver the best product to your customers as possible. You want them to know the options and feel like they’re making a good investment. And you definitely don’t want them calling you after their shingles fly off in a storm.
In fact, the choice is so clear that many manufacturers are phasing out three-tab! In 10 years, they might not even be for sale. So unless you’ve got a crazy trick to make three-tab shingles last longer, it’s time to make the switch. Do yourself and your customers a favor and switch to laminate shingle. Leave the three-tab shingles to the DIYers and lowballers.
But it’s not enough to switch. Some price-aware homeowners might have done their own research and seen cheap three-tab shingles. You’ve got to play your cards right to close those sales!
Practical Considerations for Roofers
Educate Your Clients
In the roofing world, teaching your clients about laminated shingles is key. Many people don’t know the big differences between laminated and three-tab shingles. It’s up to you to explain it. Tell them how laminated shingles are stronger, look better, and save money over time. Laminated shingles can handle wind and hail better than three-tab shingles. This means fewer repairs and replacements. Sharing this info can help homeowners pick the best, long-lasting roofing option.
Clear Up Misconceptions
Some clients think laminated shingles cost too much at first. They might not get how these shingles save money in the long run. Explain how they last longer and need less fixing. Use real-life examples of homes that switched to laminated shingles. Show how these roofs survive bad weather and still look great. This helps clients see why spending a bit more now is smart.
Align Your Business Strategy
Update your marketing to highlight the benefits of laminated shingles. Use stories from happy customers, before-and-after pictures, and clear details about why they’re awesome. Being a roofing expert who offers the best products can boost your reputation and bring in more business.
Boost Customer Satisfaction
When you focus on quality products like laminated shingles, customers are happier. Happy customers tell their friends, leave good reviews, and come back for more work. This can set your business apart from others still selling mostly three-tab shingles. By offering top-notch products, you can lead the roofing industry.
Use Price Anchoring
If you still sell three-tab shingles, use a “good, better, best” pricing model. Make three-tab shingles the “good” option. This helps clients see why laminated shingles are worth the upgrade. Show clear comparisons so they understand the long-term benefits of choosing the “better” or “best” options. It’s a simple strategy just about everyone uses to lock-in a higher price and still make sales!
Conclusion
Let’s wrap this up. Comparing three-tab shingles and laminated shingles shows us some key things. Laminated shingles are super strong. They can handle winds up to 130 mph and last up to 30 years. Three-tab shingles only handle up to 60 mph and last 10 to 20 years. Laminated shingles have multiple layers of adhesive and granules that make them tough and long-lasting. They can last upward of 30 years.
Cost-Effectiveness
Three-tab shingles are cheaper at first. But, they cost more over time because they need more repairs and replacements. Laminated shingles cost more upfront. However, they save money in the long run with less maintenance and fewer replacements. Homeowners get more value with laminated shingles.
Looks Matter
Laminated shingles look awesome. They come in different sizes and have a 3D look. This makes roofs look modern and stylish. Three-tab shingles look flat and plain. Laminated shingles boost curb appeal and can make a home worth more.
Final Thoughts
So, what’s the best move? Roofers should switch to laminated shingles. They meet what homeowners want today: strong, good-looking, and cost-saving roofs. This switch will help your business grow, make customers happy, and get more referrals. Laminated shingles are the future of roofing. They offer the best materials and top performance for both roofers and homeowners.
But reliability shouldn’t stop with shingles. You need a nuts and bolts CRM that helps you smell more while working less. That’s why you should check out ProLine! It’s a communication-first CRM that’s helped roofers close more sales within months. Book a demo to check it out!
