Influencer marketing for roofing might sound like a long shot. But is it?
Influencer marketing might sound like something only big brands do. But influence marketing for roofing has got serious some serious potential. Well, if you play your cards right! Let’s dive into how influencer marketing can boost your business.
Influencer Marketing – A New Strategy for Roofers?
Influencer marketing is a big deal online. You probably see celebrities endorsing brands all the time. This strategy has worked wonders in fields like fashion, tech, and fitness. But what about roofing?
Homeowners don’t take roofing jobs lightly. They’re big costs, and people want to choose someone they trust. That’s where influencers come in. Picture a local home improvement blogger showing off your roofing work. Their followers, who trust their advice, will pay attention to your business. It might seem a bit strange for roofers, but this novelty can set you apart from the rest.
When influencers vouch for your work, it’s like getting a gold star from a trusted neighbor. By tapping into their bond with their audience, you can build stronger ties and foster trust. This leads to more brand recognition and growth. So, don’t dismiss influencer marketing just because it’s new. Embrace it for the fresh chances it brings.
READ: GUIDE: Digital Marketing for Roofers Made Easy
How to Think About Influencer Marketing for Roofing
Now, let’s be clear. Influencer marketing should work with your current marketing, not replace it. Word-of-mouth, referrals, and SEO are bread and butter for roofers, and for good reason. They work. If you’ve got methods that bring in leads and generate business, keep them going. Think of influencer marketing as an extra tool in your toolbox, not the whole kit.
Jumping headfirst into influencer marketing without a balanced approach can be risky. Test the waters first. See how this strategy fits with your overall marketing plan. Influencer marketing is like R&D – it’s about trying new ways to engage potential customers. Treat it as a backup to gauge its worth without risking your main efforts.
Start small. Team up with a few local influencers and track the results. If it pays off, it might be time to invest more!
READ: The Best Step-by-Step Guide to Roofing Marketing in 2024
Big-Time Influencers vs. Micro-Influencers
Influencer marketing comes in different sizes. And knowing the difference between big-time influencers and micro-influencers is key. Big-time influencers have massive followings. Think hundreds of thousands or even millions. They can show your brand to a wide audience. Micro-influencers have smaller, more niche followings. That means a few thousand or even a few hundred followers. Their audiences are more focused, valuing the influencer’s opinion on specific topics.
It might be tempting to go for big-time influencers. But they might not be the best fit for a roofing business. Their vast reach doesn’t guarantee meaningful engagement with your target audience. Their followers come from everywhere, spreading across various interests. Thatcan dilute the impact of their endorsement. Plus, partnering with big-time influencers can be pricey. That’s money spent with no guarantee of a return, especially for services like roofing.
Micro-influencers, especially local ones, offer different value. Their smaller followings are more engaged and trust their recommendations. A local DIY influencer might have a dedicated audience of homeowners. Plus, they’re often local. They have followers in one specific community or town. These influencers feel more relatable and real, making their thumbs-up more trustworthy.
Micro-influencers often have more reasonable collaboration costs. They’re more open to creative partnerships that benefit both parties. Their content can be more tailored to the interests of your audience. This targeted approach can lead to far more bang for your buck!
In short, don’t waste time DMing a huge Instagram account. Keep your focus on small, local influencers. They’re your golden ticket for influencer marketing if you’re a roofer!
Boosting Brand Visibility and Engagement
Working a with influencer is NOT a money-printing strategy. You won’t see immediate results like with canvassing or referrals. This is a long-term play to boost awareness.
When those influencer spotlight your business, they’re vouching for your services. This can boost your brand’s reach and credibility. That means everything in today’s digital age. An influencer showcasing their experience with you is like a supercharged public referral. It’s a huge opportunity to profit!
Think about it. What are the chances that someone will DM a local influencer after they make a post about you? Unlikely. But after a few posts, you might be the first roofer they think of after their roof starts leaking.
Now, multiply that by half a dozen influencers. You might pay a hundred bucks per post to get in front of a few thousand eyeballs. You’re now the roofer trusted by a solid chunk of your community.
Ultimately, the goal is to build awareness of your brand. Getting people to remember your name is half the battle!
SEO Boost Through Influencer Collaborations
Search engines like fresh and useful content. When influencers create posts or videos about your roofing services, they include keywords. Those keywords can help boost your rankings, especially if you share them on your site.
Also, influencer content can directly link to your website. That doesn’t just spike traffic to your site. It also builds up your website’s authority. Google looks at your site and thinks, “Huh, people link to this site all the time. It must be trustworthy!” You’ll show up higher on the results page because of it!
SEO generally works best with bloggers. They can link to your site straight from their blog. Do a quick search for bloggers who write about home improvement or roofing tips. Remember, you’re looking for local bloggers! Reach out to them with a clear proposal about how you can work together. Offer them something valuable. Money works. But you can also offer to share some valuable insights and tips on their blog, too! It’s an easy way for them to get content without creating it.
Once they agree, provide them with the right keywords to use. Make sure they link back to your site in a natural way. This will make their content more authentic and beneficial for your SEO.
Using Influencers In Ads
Ads are another great channel for influencer marketing. Here’s how to work with an influencer on an ad, step by step.
1. Find the Right Influencer
Look for influencers who align with your brand. They should have a following that matches your target audience. Platforms like Instagram, YouTube, and TikTok are great places to start.
2. Reach Out
Contact the influencer with a clear proposal. Explain why you want to work with them and what you expect. Be professional but friendly.
3. Create a Script
Work with the influencer on a script for the ad. Make sure the script feels natural and matches the influencer’s style. Include key points about your service but avoid making it sound too salesy. Here’s a basic outline for a script:
- Call out: State your target audience in the intro. Something like, “Attention, homeowners in Dayton, Ohio!”
- Introduction: The influencer introduces themselves and your roofing service.
- Personal Experience: They share their experience with your service.
- Key Benefits: Highlight the main benefits of your roofing services.
- Call to Action: Point viewers to your website.
5. Produce the Ad
Plan the ad’s production. Decide on the location, props, and any other details. The influencer might have their own team, or you can hire a professional crew. Sometimes, the more homespun the ad the better!
6. Review and Approve
Once the ad is shot, review the footage with the influencer. Make any necessary edits. Ensure the final product aligns with your brand and delivers the right message.
7. Launch the Ad
Decide where to run the ad. Facebook, Instagram, and YouTube are the most popular platforms for video ads!
8. Promote the Ad
Promote the ad across your own channels. Share it on your social media, include it in newsletters, and feature it on your website. The more exposure, the better.
9. Track Performance
Use analytics tools to track the ad’s performance. Look at metrics like views, clicks, and conversions. This data will help you understand the ad’s effectiveness.
10. Follow Up
After the ad runs, follow up with the influencer. Thank them for their collaboration and discuss future opportunities. Building a strong relationship can lead to more successful campaigns.
By following these steps, you can create effective ads with influencers. This collaboration can boost your brand’s visibility, credibility, and customer engagement.
READ: Facebook vs. Google Roofing Ads: Which Is Best?
Conclusion: Use Influencer Marketing for Roofing
Influencer marketing is new for roofers, it’s true. And the glitzy ads you see on Instagram probably won’t help your business. But done right, influencer marketing could make a big splash for business. It boosts your visibility and connects you with your community. Reach out to some local influencers and see if you can make a connection. Create some content and see if you get results. If not, go back to what you know works!
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Oh, and check out this video for a deep-dive conversation on influencer marketing for roofing!
