Unlock the secrets to boosting your profits with simple roofing sales tips that deliver big results.
For roofers looking to increase profits, it’s easy to think major overhauls are the only answer. But often, the key lies in small, everyday adjustments. Picture this: responding to a lead faster or offering a simple upgrade. These minor changes can lead to big gains.
The ten sales tips here won’t ask you to overhaul your entire business, and they won’t break the bank. What they will do is help you close more deals, streamline your sales process, and boost your profit margin. Most strategies involve tweaking how you communicate, follow up, and present your services.
Sound good? Stick around. These tips pack a punch, and by the end, you’ll have a blueprint to elevate your roofing business—without the headache of a massive overhaul.
1. Respond to Leads Within 5 Minutes
Winning in sales is about speed. Responding to leads quickly isn’t just polite—it’s profitable. Studies show that replying within five minutes boosts your chances of closing a deal by nine times. The numbers don’t lie.
Leads cool off fast. Wait too long, and they’ll go to a competitor who acted sooner. Prospects reach out because they need something now. The roofer who responds first often wins the job.
Use a CRM like ProLine to send automatic replies as soon as a lead hits your inbox. It’s instant and reliable, keeping the door open for your team to step in. Set a goal: every lead gets a response in under five minutes.
Pro Tip: Send a text and email at the same time. Our testing shows the text-email combo gets the best response rate.
2. Include an Upgrade in Every Quote
Every roofing job is a chance to boost profit with minimal effort. One easy way? Add a small upgrade to every quote. Offer something better—upgraded shingles, a gutter system, or extra ventilation. These options don’t just raise the total; they offer value to the homeowner while nudging the price up without scaring them off.
Giving homeowners a choice is key. It’s not about pressure; it’s about options, and people love options. You’ve done the work, now let an upgrade increase your revenue.
In every quote, include a line for an optional upgrade like, “Upgrade to architectural shingles for $500 more.” It’s not pushy—it’s there, and often gets accepted.
Pro Tip: Explain why the upgrade matters. “This upgrade adds five years to your roof.” When homeowners see long-term value, they’re more likely to say yes. It’s like offering insurance against future headaches, and it’s worth every penny.
3. Offer Multiple Ways to Pay
People love choices, especially when it comes to money. Offering different ways to pay doesn’t just make things easier—it closes more deals. The customer who can’t pay upfront might walk away if you only take cash or checks. But when you add options like credit cards, ACH transfers, or financing, you simplify their decision.
Why does it work? Customers feel more at ease when they control how they pay. If you make it easy and the next roofer doesn’t, guess who wins the job? It’s not complicated—it’s about convenience.
Start by offering more payment methods. Add financing, accept credit cards, and let clients pay through ACH transfers. Include a “Pay Now” link in every quote and invoice. One click, and they pay. You get paid faster, with less hassle.
Pro Tip: Partner with a financing company and offer 0% financing for 12 months. It’s a great way to help customers afford bigger jobs. They get a roof, you get a bigger sale, and everyone wins. This simple move turns hesitant leads into done deals.
4. Use a Customer’s Name in Every Interaction
People love hearing their own name—it’s a simple, powerful tool for building trust. Using a customer’s name shows they aren’t just another lead; they’re a person with real needs. When customers feel seen, they’re more likely to choose you over the competition.
Personalization turns a cold sales process into a real conversation. Using a name resets the tone, breaking down walls and shifting the focus from selling a product to solving a problem.
Make it a rule: include the customer’s name in every email, text, or call. “Hi, Mr. Jones, here’s the quote we discussed.” It’s easy, but it makes a big difference. Train your team to use names naturally during meetings—it’s all about repetition.
Pro Tip: Customize your CRM’s email templates to automatically insert the customer’s name. It’s a small, personal touch that builds trust and strengthens the relationship.
5. Mention Competitor Weaknesses Subtly
No one likes a bad-mouther, but pointing out where competitors fall short can position you as the better choice—without stepping on toes. Customers don’t want to hear you bash others, but they’ll appreciate knowing where you go the extra mile.
Stay positive. You don’t need to name names. Simply highlight the things you do that others often skip, like job-site clean-up or offering long-term warranties. By showing how you handle these details, you quietly prove you’ve got your act together.
During sales calls, weave in services competitors might overlook, such as thorough clean-up or warranties. Make it clear these are standard with you. Your customers shouldn’t have to ask for them.
Pro Tip: Use customer reviews as proof. Show how you’ve fixed issues caused by other contractors. Saying you’re better is one thing—having happy customers say it for you is far more convincing.
6. Send a Quick Text Reminder Before Every Appointment
No-shows don’t just waste time—they kill profits. Each missed appointment costs you sales and momentum. The fix? A simple text reminder. It’s fast, effective, and ensures your prospect won’t forget the meeting. Think of it as a small nudge that keeps things on track.
People are busy, and they forget. A quick reminder an hour before the appointment keeps your schedule tight and your customer ready. It’s a win-win—they appreciate the heads-up, and you avoid wasted time.
Set up automatic text reminders through your CRM. Schedule them to go out an hour before every appointment. Include the essentials: your name, your company, and the meeting time. Don’t leave any guesswork.
Pro Tip: Add a personal touch with something like “Looking forward to seeing you!” It’s a small, friendly detail that builds rapport and lets customers know they’re more than just a job.
7. Share Photos of Your Work During the Sales Process
Seeing is believing. While words can paint a picture, nothing beats a good photo. Showing examples of past work builds trust faster than any sales pitch. Before-and-after photos prove your quality—prospects want to see what you can do, not just hear about it.
Visuals stick. People remember what they see, and photos build credibility, giving prospects confidence in hiring you. You’ve done the work—let it speak for itself.
Always bring a tablet or phone loaded with before-and-after shots to every meeting. Walk your prospect through real jobs to make your pitch tangible.
Pro Tip: After the meeting, follow up by texting or emailing photos of similar jobs. Stay fresh in their mind. Tools like CompanyCam make it easy to showcase your portfolio instantly—proof that you deliver without the guesswork.
8. Give Prospects an Offer They Can’t Refuse
Sometimes, all a prospect needs is to see their ideal outcome within reach. Give them a clear, irresistible offer that feels real, easy, and fast. Show them that with just a few simple steps, they’ll get exactly what they want—whether it’s a better roof, an upgrade, or added protection. People act quickly when the result is both believable and easy to achieve.
The key is making the outcome feel effortless. They don’t need to break the bank or jump through hoops. Offer a deal that makes their decision simple, like a free upgrade or a quick add-on, and let them see how fast they’ll benefit.
Make it clear that this dream outcome is within their grasp, and it won’t take much time or effort on their part. A limited-time offer pushes them to act now, knowing that results will come fast.
Pro Tip: Send this offer via text to grab their attention immediately. Remind them how quickly they can have their ideal roof or upgrade, and watch how easily that “maybe” turns into a “yes.”
9. Ask for the Sale at the Right Moment
Timing is everything in sales. Many roofers lose deals because they hesitate when the customer is ready to commit. If you wait too long, doubt creeps in, but if you act when the moment’s right, you close the deal.
You don’t need to guess when a customer is ready. They’ll give clear signals, like asking about scheduling, pricing, or next steps. These cues show they’re on board, so don’t let the moment slip away.
Pay attention to these buying signals. When a customer asks about timing or costs, it’s time to ask for the sale. Be direct but friendly: “Looks like we’re a great fit for your roof. Should we get started today?”
Pro Tip: Use a trial close earlier in the conversation to test readiness. Ask, “How does everything look so far? Ready to move forward?” This gauges their interest without being pushy.
10. Follow Up More Than You Think You Should
Follow-up is crucial. Most sales don’t close after the first conversation—it often takes five or more follow-ups to land a job. Yet many roofers give up after one or two, leaving money on the table. Persistence pays off, and those who keep following up are the ones who close deals.
Customers forget. They get busy. Life happens. Your follow-up isn’t nagging—it’s a reminder of a problem they still need solved. Each time you follow up, you get closer to a “yes.”
Use your CRM to automate follow-ups every few days. Vary your approach—alternate between emails, calls, and texts. Make each follow-up offer something new, whether it’s a revised quote, a testimonial, or a fresh promotion.
Pro Tip: If a week goes by with no response, send a simple, friendly email: “Did I lose you?” This small nudge often brings people back. Sometimes, all they need is a reminder to restart the conversation.
Conclusion: Use These Roofing Sales Tips!
Small tweaks lead to big wins. The ten tips here are easy to apply, but they pack a punch when it comes to boosting profit. Whether it’s responding faster to leads, offering upgrades, or improving follow-ups, these changes don’t require a full business overhaul but can deliver impressive results.
Now it’s time to take action. Choose one or two tips and put them to work today. Maybe it’s automating follow-ups or offering a limited-time deal to close a hesitant prospect. The sooner you start, the faster you’ll see results. And if you want tools to make it easier, try ProLine. It automates, tracks, and manages everything—from lead response to payment. Start solving your sales problems now, and watch your business grow.
Curious about how ProLine can streamline your roofing business? Check out our overview video on YouTube to see it in action.
Ready to see how ProLine can boost your sales and efficiency? Book a demo today and find out how easy it is to get started.
Looking for the perfect CRM to help manage your roofing business? Check out our guide to the 8 best roofing CRMs and find the right fit for you.
