We want to give a huge shoutout to Josh Henderson of Patriot Roofing & Exteriors. Josh has trusted ProLine CRM to streamline his business, and we’re grateful to be part of his journey. Leaders like him, always pushing for better, make roofing excellence look easy.
From all of us at ProLine, thank you, Josh, for trusting us as a tool in your success. We’re proud to support you and excited to see what you do next!
About Josh
Josh Henderson’s story is the kind of journey every roofer dreams about but few dare to make. Before Patriot Roofing & Exteriors took over Spokane, Josh Henderson had a prime spot in banking. He climbed the ranks, earned a business degree, and landed a management role at a credit union. By most standards, he had “made it.” But something felt off. Despite the success, Josh wanted more—something that let him build and compete on his terms. That’s when roofing came calling and flipped his life upside down.
Josh didn’t stumble into roofing; he ran toward it. This wasn’t a planned career move—it was a leap after realizing banking wasn’t his path. He had no formal training in roofing, so he taught himself, diving into YouTube videos and absorbing everything he could. Within 30 days, he sold his first roof and never looked back. That drive became the foundation for a regional roofing powerhouse. Josh didn’t just sell roofs; he mastered operations, applying the competitive spirit that made him a success in banking.
What sets Josh apart is his vision. While many see roofing as hard labor, he saw it as a sales and marketing opportunity. Under his leadership, Patriot Roofing carved out a niche in Spokane and North Idaho, with plans to dominate the market. Josh is competitive, relentless, and focused on serving his clients better than anyone else.
Now, Josh is poised to scale Patriot Roofing even further. With a solid foundation in place, his business runs itself, freeing him to focus on expansion. His commitment to growth and excellence is rare, and we’re excited to see where he takes the company next. Josh’s story proves that with the right mindset, the sky’s the limit.
Here are a few lessons every roofer can learn from Josh:
Relentless Learning: Josh jumped into roofing with no formal training, using YouTube to teach himself. He sold his first roof in 30 days.
Hustler’s Mentality: Josh left banking for roofing, driven by a desire for more control. His competitive drive helped him master the business fast, taking over operations early on.
Roofing as a Business: Josh sees roofing as a sales and marketing opportunity, not just a trade. Patriot Roofing doesn’t just install roofs—it sells them.
Growth Mindset: Even after finding success, Josh never stops pushing forward. He hires smart and streamlines processes to scale his business.
Market Domination: Focused on becoming the biggest roofing company in Spokane and North Idaho, Josh is driven by a commitment to out-serve the competition.
Josh Henderson’s roofing business, like many others, struggled to manage communication and keep leads engaged. Before switching to ProLine, Josh found it hard to stay on top of follow-ups as his company grew. Manual processes weren’t enough, and leads were slipping through the cracks. He needed a CRM that could handle the workload and automate key tasks. That’s when ProLine changed everything.
Josh’s Experience With ProLine
Since adopting ProLine, Josh has seen a big improvement in how his company communicates with clients. The standout feature for him has been the powerful automations, especially the text automations that transformed his team’s follow-ups. “Their text automations are out of this world,” Josh said, highlighting how these tools gave his company an edge in staying connected with customers.
ProLine didn’t just deliver great tools—they made the switch easy with hands-on onboarding. “They did pretty much everything for us,” Josh shared, praising the support that simplified the transition. With constant updates and new features, Josh stays excited about what’s next for ProLine. “The support has been phenomenal on the back end,” he added.
Now, with ProLine driving key parts of his operations, Josh enjoys a streamlined process that lets him focus on growth while ensuring top-notch customer service. ProLine has become a vital part of his journey to roofing dominance in Spokane.
Three Key Insights from Josh’s Episode
Here are three takeaways viewers will gain from Josh Henderson’s episode on the Big Roofs Podcast:
How to Leverage Sales Skills for Roofing Success (3:05 – 4:35)
Josh’s transition from banking to roofing highlights the power of sales skills in the industry. His competitive drive helped him close $3 million in monthly volume, far outpacing his peers. That same passion for sales propelled him to dive headfirst into roofing and find success fast.
The Importance of Self-Education and Adaptability (4:42 – 5:30)
Josh started roofing with no formal training. Rather than wait for guidance, he taught himself through YouTube videos and learning from industry experts. His story shows how adaptability and self-education can turn anyone into a roofing expert.
Running a Roofing Company as a Sales and Marketing Business (16:23 – 17:11)
Josh offers a game-changing perspective on what drives roofing success: treating it as a sales and marketing business that happens to do roofing. His business-first approach has been key to Patriot Roofing’s growth and is a model every roofer should follow to scale effectively.
We want to thank Josh Henderson for trusting ProLine to be part of his journey with Patriot Roofing & Exteriors. His dedication, drive, and commitment inspire us daily, and we’re honored to support his mission to dominate Spokane’s roofing market. Josh, thank you for choosing ProLine to streamline your operations and elevate your business. We’re proud to be part of your success and look forward to seeing Patriot Roofing thrive!
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