The US roofing market was valued at $28.18 billion in 2024 and is projected to reach $43.12 billion by 2033, growing at a 4.84% CAGR. If you want to compete in this growing market, you need to bring your A-game to the world of sales. One of the best roofing sales tips is to use a CRM like ProLine to sell more jobs.
Homeowners today face endless options after storms. So, your speed and professionalism can make all the difference between signed contracts and lost leads. That’s why we’re sharing 15 sales tips for local roofers.
Get the Top 15 Roofing Sales Tips
Tip #1: Respond Within 5 Minutes
Our first is to respond ASAP. Research shows that contacting your prospects within 5 minutes can actually double your close rate compared to 30-minute delays. Keep in mind that homeowners tend to shop multiple roofers post-storm; the first to call them back wins their trust and mindshare.
ProLine’s CRM offers you an instant notification feature. Leads from your website, forms, and calls trigger automated texts like “Saw your roofing inquiry. Are you available for inspection tomorrow?” Manual responses simply can’t compete with CRMs. If your team averages 4-minute replies, you see 40% higher conversions. This tactic separates market leaders from followers in the roofing niche.
Tip #2: Use Automated Follow-Ups
Most sales require 3 to 7 touches. But manual follow-ups waste hours. With ProLine, you can simply automate your personalized text/email sequences in this way: Day 1, confirmation; Day 3, value tip; and Day 5, urgency nudge. Your customized messages can be like. “Hail damage worsens day after day; schedule your free drone inspection with us right away.”
Data shows that automated nurturing boosts replies 3x over sporadic calls. You can set sequences for different lead types (e.g., insurance or full replacement).
Tip #3: Learn the Art of the ‘Comfort Close’
If you want to create a high-profit roofing sales process, you must learn the subtle art of the comfort close. Pressure selling scares potential clients. But the ‘comfort close’ technique assumes the sale gently. “Would you prefer a Wednesday or a Friday installation?” This non-threatening question will guide a prospect’s decision-making process without pushiness.
You should also practice different variations of the same non-intimidating question, e.g., “Which financing option fits your budget better?” Make sure that your client feels in control. ProLine’s quoting tool presents tiered options digitally for easier closing.
Tip #4: Show Before/After Photos
Neighborhood proof crushes generic pitches. You can pull recent jobs from the same zip code and explain to prospects: “We replaced the Smiths’ roof two streets over; they had hail damage identical to yours.” Statistics show that decent visuals convert better than words (SmartDraw). You can store these photos in ProLine’s project gallery. When you are making a pitch, share before (damaged), during (crew work), & after (beautiful roof) photos to help homeowners envision their home transformed.
Tip #5: Offer Tiered Pricing Options
One price can kill deals. That’s why you need to offer tiered prices in the form of good, better, and best packages. ProLine quotes builds these packages in an instant! You can select tiers and add drone measurements. Present these deals visually: “Basic saves money, but premium protects your roof investments for many years to come.” Psychology states that over two-thirds of prospects will go with the middle option. So, you can turn “too expensive” into “show me the upgrade” with this tip.
Tip #6: Use Drone Inspection Reports
One of the most overlooked roofing sales tips is the use of drone software. If you want to sell more roofs, you need to use AI roofing software at some point. Blurry phone pictures lose claims. But a professional drone report proves urgency. Platforms like EagleView Assess can generate 3D models that show hundreds of more hail hits. You can make your prospects see the scale of damage to get much faster insurance approvals. “Your roof has 50 dents per square; delaying risks leaks.”
Tip #7: Share 5-Star Google Reviews
Have you set up a Google My Business profile for your roofing business? You should pull at least ten recent five-star reviews directly from ProLine’s automated review system. “Fixed our hail damage in 48 hours,” “Fair pricing and a professional crew,” and similar phrases should be displayed there. You may display them on tablets during in-house pitches. Embed these links in ProLine text sequences for your prospects to swipe through. Show people why their neighbors chose you over the rest.
Tip #8: Use Time-Limited Promotions
Urgency closes waverers without discounts without eroding your profit margins. You can show a prospect messages like: “Sign by Friday and save 10% on materials. Lock in current pricing before supplier hikes next week.” Offering limited deals will trigger FOMO. ProLine promotions auto-apply discounts with expiration timers noticeably visible in digital proposals to track redemptions.
You can also tie your offers to seasons: “Pre-winter prep discount ends on October 15; protect your roof before ice storms hit.” But use this method sparingly (2x quarterly) to see a close rate lift. Psychology proves that loss aversion beats pure savings every time. You can combine this method with drone urgency: “Your hail damage worsens daily; secure pricing now before quotes rise.”
Tip #9: Resolve Pre-Address Insurance Concerns
Insurance stalls most of your hail jobs, so don’t wait for objections. Lead with solutions: “Our EagleView drone reports achieve 90% first-pass approvals; I’ll handle all adjuster calls personally.” Attach sample claims that show quantified damage (1,200+ hits documented). ProLine templates guide prospects with: “Step 1: Free drone proof, Step 2: Instant quote, Step 3: We file your claim.”
You should also offer an ironclad contingency: “No insurance approval, zero deposit required.” This eliminates fear upfront and positions you as the trusted partner. Your prospects can relax when they know that experts are managing bureaucracy. That’s how you win more clients in your area!
Tip #10: Show Material Warranties
Did you know that warranties sell long-term value? They crush price-only objections. That’s why you should show physical samples and spec sheets pulled from ProLine’s digital library during a pitch. Emphasize things like: “Your $25k investment protected 50+ years against storms.” Always compare visually to cheap alternatives. “20-year shingles fail in the next hail event, costing you thousands more.” Include ROI charts: “Premium materials save 30% over 10-year repairs.”
Tip #11: Offer Financing Options
To be fair, budget blocks most of your closes! That’s where you can partner with GreenSky or Senertek to offer financing options to your potential clients. You can present an option like: “Same premium roof at affordable terms.” Data shows us that two-thirds of financed homeowners upgrade materials. You should, therefore, train reps on simple pitches. This technique alone boosts conversions by 32% for mid-range budgets.
Tip #12: Use Professional Digital Quotes
Paper quotes get lost in translation. But ProLine’s digital proposals shine on phones. As a result, you will get itemized lines, drone photos, e-signatures, and much more. Review, approve, and done! So, mobile-optimized and branded templates build professionalism. You can track views and sign-ins in real-time. Digital closes 50% faster; 80% sign same-day. You can also include videos with captions like “Watch our process” to win busy homeowners.
Tip #13: Follow the 3-Touch Rule
Did you know that 80% of sales need over 3 contacts? ProLine automates this all. Call 1, Text 2, and Email 3. You can also vary the value of your company by clearly stating: tip #1, inspection; tip #2, claim guide; and finally tip #3, discount. Space your first and second calls 24 hours apart. Don’t forget about tracking engagement!
Tip #14: Ask for Referrals Post-Job
Fresh jobs yield the hottest leads. ProLine automates this process by announcing: “Thrilled with your new roof? Text three neighbors who’d benefit.” Your satisfied roofing clients will send 2 to 3 referrals. You may offer $100 gift cards for each closed referral. Don’t forget to track source codes in the ProLine CRM.
Tip #15: Track Your Sales Metrics Weekly
Data always beats guesswork. ProLine dashboards show you close rates, cost-per-close, and also lead source ROI. You should review this data every week. Identify which reps or leads are doing better. Top teams analyze these statistics religiously. It’s time that metrics turn average sellers into long-term closers.
Systematize Your Success with ProLine’s CRM
ProLine empowers roofers to engage prospects quickly and consistently. Our CRM’s robust quoting, invoicing, and reporting tools simplify daily workflows. We enable contractors to close more jobs efficiently. At its core, ProLine supports hardworking roofers in building successful businesses while reclaiming valuable time to focus on their families and communities.
