ProLine’s new, but it’s a legit roofing CRM

Learn more about how ProLine helps roofers close more sales and still make it home for dinner.

In short, YES! ProLine is a legit roofing CRM that helps hundreds of roofers work less, close more, and make it home in time for dinner.

Wise roofers read that and slam the breaks. After all, most roofing CRMs oversell and underdeliver. Why would ProLine be any different?

Well, we’re glad you asked! Here’s our best explanation about why ProLine’s as legit as they come.

Or you can skip all that and watch our complete CRM overview. Whichever you prefer.

Communication: ProLine’s Secret Sauce

ProLine’s a communication-first CRM. The whole goal is to improve your communication with leads and customers.

After all, CRM stands for “Customer Relationship Manager.” And communication is the foundation of all relationships. So doesn’t it make sense for a CRM to help you communicate?

When you sign up for ProLine, every team member gets a ProLine phone number. You can make and receive calls with that number from inside ProLine. The same goes for text messages. All those calls and texts get recorded and tracked. No more manually uploading texts or call info or setting complex automations. All you have to do to access that history is to pull up a project. It’s all there in ProLine.

But that’s not all. ProLine also comes stocked with automated campaigns. Texts automatically send from your ProLine number to leads and customers as they move through your process.

Take the speed-to-lead campaign. It fires a text to every lead that comes in from your website. These aren’t same-day responses. They’re same-minute responses. And they come from a real regional phone number.

When roofers recommend ProLine, they focus on the communication features. That’s because it closes the most sales and saves the most time. Just take Cecelia at Roof Rangers. ProLine’s communication helped her close six additional sales in two months.  

You probably see why we focus on communication. It’s the feature that helps roofers sell more yet clock out at three every day. With ProLine, everything ties back to that core benefit.

It’s only fitting, too. ProLine started because a roofer needed help dialing in his communication game.

ProLine’s Origin Story

The ProLine story begins with two key figures: AJ and John. John DeLaurier, a roofer with a big dream, launched his business in 2016. He wanted to stand out by using smart marketing and cutting-edge tech to give his customers an exceptional experience.

AJ, a marketing wizard in Athens, crossed paths with John when he hired him for marketing services. As AJ worked his magic, John’s lead numbers soared. But with more leads came a new headache. John struggled to manage the flood of inquiries and follow up effectively.

One day, John laid out his frustrations. He was swamped and feared he might have to drop AJ’s marketing services. AJ, ever the problem-solver, sprang into action. He cobbled together a system to help John manage and engage with leads more efficiently.

AJ’s quick fix involved a mix of software that automated emails and texts. The results were instant. John’s close rate doubled almost overnight. Encouraged by this success, AJ and John decided to dive deeper.

Over the next few years, AJ and John teamed up to perfect their system. They aimed to build a CRM designed specifically for roofers. Their focus was clear: make communication smooth and tackle common industry headaches.

By 2021, AJ and John made their move. They officially launched ProLine, bringing their vision to life. They created a CRM that not only met John’s needs but also offered solutions for other contractors dealing with similar issues.

>>> Watch our origin story

ProLine’s Other Core CRM Features

Since our founding, we’ve been slowly adding new features. Here’s what we’ve built so far…

• Mobile App: Full-featured mobile app for iOS and Android, offering almost the same functionality as the desktop version, including calling and texting.
• Customizable Pipelines and Stages: Tailor your project management stages and pipelines to fit your specific business processes.
• Lead Rehash Campaigns: Reactivates old leads and attempts to recover lost sales through targeted follow-up.
• Insurance Process Automation: Customizable automations for managing insurance claims, including steps like scheduling adjusters and tracking approvals.
• Production Updates: Automates updates for job milestones such as material orders, job scheduling, and completion.
• Pre-production Checklist: Ensures all tasks are completed before moving a project to the next stage.
• Built-in Payment Processing: Handles card payments and invoicing via email and text for faster collections.
• Quoting Functionality: Includes tools for creating and sending detailed quotes, handling both multi-option and multi-structure, tax calculations, cash discounts, and financing integrations.
• Material and Work Order Systems: Manages materials and work orders with integrated tracking.
• Budget and Project Analysis: Tracks costs and project profitability with detailed budget analysis.
• Commission Tracking: Monitors internal commission calculations.
• Calendar and Scheduling: Offers a calendar with multiple views, including a dispatch view for team scheduling.
• Reporting System: Provides comprehensive reports on marketing, sales, production, and cash flow, with a map view of projects.

Plus, ProLine comes stocked with integrations…

• Google Calendar: Syncs events and schedules between ProLine and Google Calendar.
• Office 365 Calendar: Syncs events and schedules between ProLine and Office 365 Calendar.
• Yahoo Calendar: Limited integration for syncing with Yahoo Calendar.
• QuickBooks Online: Integrates for accounting and financial management.
• CompanyCam: Integrates for photo documentation and project management.
• Dope360: Connects for project management and other features.
• LeadScout: Sync Contact, Project, and Lead Data from Canvassing Teams
• RoofQuotePro: Sync Contact & Project Data from Roofle’s Instant Roof Estimator
• SumoQuote: (Limited use) Integrates for quoting purposes, though internal quoting is now robust.
• Web Leads and Web Forms: Connects external landing pages, websites, and other lead sources with ProLine.
• Zapier: Connects ProLine to a wide range of other platforms through API authentication.

Check out this guide to learn more about our many integrations.

ProLine’s Limitations

We’re confident that ProLine’s a kickass CRM. It’s dialed in on what matters most for roofers. It helps you close more sales with less work so you can make home in time for dinner.

But that doesn’t mean it’s perfect. We’re still adding integrations. The interface needs some love. So do the load times for the mobile app. And the desktop app. We’ve created a roadmap of our planned and proposed features stretching out for months. Users constantly voice their opinions and ideas and we strive to turn those ideas into features.

But it’s nowhere near finished.

Is ProLine a Legit Roofing CRM?

Now, to answer the question you came here with!

In short, we think that ProLine is officially a legit roofing CRM. It comes stocked with all the features a roofing CRM needs. And it focuses on what matters most for roofers. ProLine will help you communicate with your customers with ease. The automation engine should close sales for you within a month. If not, you can ask for your money back.

So if you’re the roofer who likes brass tacks and rubber meets the road, ProLine’s worth checking out. It’ll cover your roofing CRM essentials in spades and save you hours every week. It’ll likely put some money back in your pocket, too.

Is it the shiniest penny you’ll ever see? No. It’s also not the oldest name in the business. We don’t have the sexiest booth at conventions. We don’t have fancy offices with ping pong tables and conference rooms with glass doors. Nope. If that’s your standard for legit, ProLine has a way to go.

We’re scrappy, not sleek. At least, not yet.

But if you need something that actually helps you manage your customer relationships, ProLine is the roofing CRM for you. And it’s as legit as they come.

To compare use to our competitors, you can check out our guide about the 8 Best Roofing CRMs for Residential Roofers. You’ll see how our features stack up with the biggest names in the industry. We promise we gave our competitors like Acculynx, Roofr, and JobNimbus a fair shake!

Conclusion

ProLine isn’t about flash. It’s about function. It addresses the core challenges roofers face, delivering real results and freeing up your time. For those who value efficiency and effectiveness over glitz and glamour, ProLine proves its worth every day. Whether you’re closing more deals or enjoying evenings off, ProLine supports your success. Give it a try and experience the difference it can make for your roofing business.

Want to learn more? Start with our ProLine CRM overview.

You’ll get the big picture of ProLine in just 11 minutes.

Then check out our features and demo playlist. AJ, our CEO, covers everything ProLine can do in detail. You’ll learn about everything from our calling features to pipelines to quotes and everything in between.

If you don’t believe the hype, you can check out our testimonials here. We think they speak for themselves.

You can also fire up a free account to explore ProLine for yourself.

And finally, you can book a demo to find out if ProLine is the right CRM for you.

Happy roofing, and we look forward to meeting you.

P.S.— Oh, were you looking for a review of Proline, the Ontario-based sports betting company? You can find that here. You might want to check out this Reddit thread first. Seems like reviews of Proline the sports betting platform are… mixed. Nothing compared to ProLine the roofing CRM’s absolutely glowing reviews. You can check those out here!