We’re excited to announce that ProLine has secured a growth equity investment from CreativeCo, a key development in the next stage of ProLine’s growth.
At ProLine, we’re laser-focused on one goal: to create the most powerful CRM ever made for roofers and exterior renovation contractors. That mission drives every product decision, every customer call, and every late-night bug fix. CreativeCo’s investment gives us the resources to not only sustain our momentum, but to move even faster and more securely towards that goal.
Why We Chose Growth Equity
Out of the three main sources of funding for tech startups (venture capital, private equity, and growth equity), we chose to work with growth equity because it aligned best with our goals and vision for the future. Here’s the general breakdown…
- Venture capital tends to push investments to grow at all costs, even at the expense of product, experience, and stability. They want to create unicorns (billion-dollar companies) and are OK with some of their investments failing to get a few big winners.
- Private equity tends to focus on maximizing profits by cutting overhead, often starting with development and support teams. They also like mergers and acquisitions, which can create big valuation jumps, but can be highly disruptive to customers.
- Growth equity tends to facilitate stable and healthy growth by providing capital to invest in product development, talented people, and systems that fundamentally improve the business. They expect relatively conservative growth from each investment, which means they need every investment to be successful to get good overall returns.
The growth equity strategy aligns perfectly with how we operate at ProLine. We’re focused on building an amazing solution for contractors that will stand the test of time. This means prioritizing stable growth, great software, and reliable systems our users can depend on.
Why We Chose CreativeCo
From the moment we met CreativeCo, they stood out from the crowd as a team that deeply understood our mission, shared our business philosophy, and had the expertise to help us navigate the exciting challenges we face in the next stage of growth.
The CreativeCo team brings years of experience building and scaling mission-critical business software, including CRMs for other contracting niches. They’ve been in the trenches and share our belief that building great software and maintaining white glove support are keys to success.
We were also impressed with how the CreativeCo team thinks long-term. They are committed to supporting us not just in the short run, but also in the years ahead. They truly care about creating lasting technology platforms that customers can rely on for decades to come.
With the help of CreativeCo, ProLine will be one of those lasting technology platforms.
What’s Next for ProLine
Over the last year, our team has moved mountains. We’ve launched major new features like:
- Project Portals that give homeowners real-time access to events and documents.
- ProCanvas, our powerful door-knocking campaign tracker.
- Reporting to help owners track sales, marketing, production, cash flow, and profitability.
CreativeCo’s investment means that we won’t lose momentum. We’re doubling down on development, support, and onboarding. So over the next 12 months, look out for the following releases…
- Upgraded Automation Engine with Simultaneous Workflows & AI
- New & Improved Mobile App
- Powerful Multi-Trade Management
- And much more…
And as always, we’re prioritizing our customers above everything else. We’re investing in better training and systems for our support team, improving how often and clearly account managers communicate with assigned accounts, and making sure we’re listening to customer feedback.
We’re honored by the trust CreativeCo has placed in us. And we’re fired up about what’s next.
The ProLine Team
