Picture a roofing truck rolling through a busy neighborhood. But people barely even notice it as the truck passes by. That’s because the message on the truck wrap is confusing. The truck wrap is not doing its job. A roofing truck wrap should be a 24/7 marketing tool. It should deliver your message no matter where your truck goes. Its job is to grab people’s attention and bring in new customers.
After all, the roofing industry is growing steadily. There was a 3.7% increase in roofing businesses in the US between 2022 and 2023. Proper marketing helps you understand the design mistakes that make your marketing fail. You’ll also learn practical roofing truck wrap ideas in this article.
7 Benefits of Using Truck Wraps for Marketing
Truck wraps are not a thing of the past. Traditional marketing still works for roofers. Using truck wraps has its own pros & cons. But this method is practical and leads to word-of-mouth marketing. There are seven key reasons why roofing truck wrap ideas boost your branding:
- Marketing Exposure: If you need 24/7 marketing exposure, you should use a truck wrap. It turns your vehicle into a mobile billboard. You can advertise your roofing business 24 hours a day, 7 days a week. Doesn’t matter if your truck is parked or on the road. Your brand gets constant exposure in local neighborhoods.
- Brand Visibility: Truck wraps boost the familiarity of your roofing company’s name & logo. Your website’s URL and your contact information get a boost as well. Thousands of potential customers will learn about your brand this way.
- Inexpensive Advertising: Expensive TV and print ads can burn a hole in your wallet. But truck wraps don’t cost much. They are a one-time investment. The cost per impression for vehicle wraps is lower, making this method an affordable marketing tool for roofers.
- Trust Building: Your truck wrap builds trust in your brand slowly but steadily. So, you can project professionalism & reliability with this method. Your customers will trust you more and keep you in mind the next time they need their roofs repaired.
- Lead Generation: A truck wrap does the advertising work even when you’re not actively marketing your business. You can drive your truck around or park it somewhere. People will see your wrap and call you when they need roofers urgently.
- Vehicle Protection: Vinyl wraps go beyond marketing. They shield your truck’s paint from scratches and UV rays. It’s like draping a protective layer over your vehicle. You can also save money on paint repairs.
- Consistent Branding: If you own multiple trucks, you can wrap them all in the same design to reinforce your company’s presence. It’s like a uniform for your trucks.
Why Your Truck Wrap Failed? 6 Common Design Mistakes
Imagine a man named Joe who runs a family-run roofing company in Arkansas. He gets a bright and colorful truck wrap to boost his brand’s local presence. But the wrap was too wordy, and the colors were making the text hard to read. When Joe’s neighbors saw the truck, they couldn’t even make out his phone number. As a result, Joe’s truck passed quickly, and nobody understood anything.
When Joe didn’t get any calls from his potential leads, he thought truck wraps didn’t work. He was wrong, though! Roofers can still benefit from traditional marketing (if done right). Here are a few design mistakes people make that render their roofing truck wrap ideas ineffective:
- Cluttered Design
Don’t put too many words on the wrap. Using many colors or images can confuse your leads. When your truck passes by, people only have a second or two to see the wrap. Too much detail makes sure that no single message shines through. A good roofing truck wrap idea is to design it simply. Be bold and concise. Clear & focused designs capture your audience’s attention quickly.
- Poor Font Choices
Small fonts look nice up close, but they can’t be read from a distance. Script fonts and thin letters are bad for your truck wrap. Don’t use fancy fonts or decorative styles either. Avoid anything that ruins your marketing and slows down reading. Use big, bold fonts that are easy to see at 15 feet or more.
- Unclear Contact Information
If your wrap is hiding your contact details, it’s a bad design idea. Your contact information should be clear as day. Write it in a bold manner so people can read it easily. If customers can’t quickly see how to contact you, your truck wrap becomes ineffective. You should try putting your contact details in more than one place. Put it on your door and the back of your roofing truck.
- Ignoring Viewing Angles
One of the most ignored roofing truck wrap ideas is to mind the viewing angle from the point of view of your potential customer. A truck has curves and bumps. It has doors and windows. It’s not a flat space like a billboard. Many roofers will simply place graphics without considering these curves. These curves distort your wrap and hide important information.
- Wrong Color Use
Colors that clash or don’t fit your brand hurt your wrap. Low contrast colors affect the readability of your text. That’s why you should choose bright text on dark backgrounds to catch the reader’s eye.
- Low-Quality Materials
Cheap vinyl can peel and fade. It also bubbles easily. These design mistakes make your roofing truck wrap unprofessional. You should use weatherproof vinyl with UV protection. That’s how you get a smooth, wrinkle-free wrap. Make your wrap last longer and look sharp!
Creating a Truck Wrap that Works 24/7
US roofers have seen their fair share of marketing scams. For instance, a new scam targets roofers by leaving one-star reviews on popular websites. Scammers then tell roofers to pay up or risk losing their business. You can avoid these sleazy scams by reinforcing your traditional marketing efforts. Try these tips to create a truck wrap that always works without any design mistakes:
- Show your company’s name, logo, phone number, and website as prominently as possible. Keep your text short and to the point. Make sure that passersby can read it in seconds.
- Choose easily readable and quickly legible fonts. Don’t use cursive or overly fancy fonts. A simple, smart message with large lettering will be enough for your truck wrap.
- Place important info on flat, visible panels. Don’t use the curved areas or your truck where your text can become distorted.
- Pick matching colors that complement your branding. Your truck wrap text should contrast sharply with its background. High contrast is good for readability.
- You can protect your text wrap from the sun by using durable vinyl. Hire skilled installers to apply your wrap without wrinkles/bubbles.
- Your CTA should be very clear. Your text wrap CTA can say “Call Today,” “Free Roof Checks,” “Visit our Website,” or “Get Free Quotes.” QR codes will make your roofing truck wraps even more practical.
Maintenance Tips to Keep Your Wrap Looking Fresh All the Time
Did you know that the roofing market will be worth over $43 billion by 2033? This market growth can benefit you if you follow the right maintenance tips. You should:
- Hand wash or use gentle sprays to clean your truck wrap.
- Avoid automatic brush car washes, since they leave scratches and peel the vinyl.
- Look for lifting edges, fading spots, tears, and other problems every month.
- Fix small issues right away so you can avoid bigger damage in the future.
- Always park your truck in the shade to limit sun damage.
3 Amazing Roofing Truck Wrap Ideas
Full Wraps Making Bold Statements
Full wraps can cover your roofing truck’s entire surface. This wrap type offers the greatest visual impact. A full wrap turns your truck into a mobile billboard that promotes your brand no matter where you drive it. You can:
- Display your promotional message boldly
- Your contact information gets ample space
- Your truck gets protection against UV damage
- Your brand message remains consistent and polished
Partial Wraps as Budget-Friendly Alternatives
Partial wraps will cover only the key areas of your truck. You can cover your truck’s doors, side panels, tailgate, etc. This option costs less than the 1st one. But you get strong branding visibility on the most eye-catching parts of your roofing truck. You can:
- Place your contact details where people are most likely to see them
- Spend less money on this effective advertising method
Spot Graphics for Simple & Clean Branding
Spot graphics are smaller decals or logos. You place them on one or two parts of your truck. They can go on the door or the hood of your vehicle. This marketing approach is the cheapest of them all. You should go with this option if:
- You need a simple branding method
- You are simply testing your roofing truck wrap ideas
- You only want to promote your roofing business for the time being
Trust Traditional Marketing to Get More Clients
Make your roofing truck wrap work harder for your business. Avoid cluttered designs, hard-to-read fonts, and cheap materials that make your wrap fail. Choose simple, bold wraps that fit your truck’s shape with clear fonts & strong color contrasts. Use quality materials to keep your wrap sharp and long-lasting. You just have to come up with practical and creative roofing truck wrap ideas.
A fine truck wrap markets your company 24/7, driving new leads wherever you go. However, smart marketing is more than wraps. ProLine’s roofing CRM enables you to capture leads fast & follow up effortlessly. Book a demo today to learn how you can capture more jobs with our expertise.
