It all started because John couldn't send enough texts
That's because he hired AJ to market his roofing business. Soon enough, John's leads soared. And it just about broke John's business. Learn about how that problem created ProLine.
So John and AJ put their heads Together
After weeks of setup and countless Zapier connections, they’d done it. They’d strung together a DIY follow-up machine that skyrocketed John’s sales.
But their work wasn't over.
They realized every roofer in America had the same headache as John. While there were plenty of great software options for roofers, none fixed the follow up problem.
John DeLaurier, Co-Founder of ProLine
AJ, Co-Founder & CEO of ProLine
Together, they created ProLine.
It started as communication software. But it soon became clear that roofers needed more. Creating another app for roofers to zap into their workflow wasn’t enough.
Roofers needed a communication-first CRM.
So they built it. Since 2023, ProLine’s added feature after feature, including AI Agents, based on customer feedback. But unlike CRMs that put communication last, they built on top of ProLine’s automated text and email engine to make software with one focus: to make you look like a pro through your sales and follow-up process.
Schedule a demo to explore our features for yourself.
What's Next for ProLine
and Our Customers
Grab your hard hat, because ProLine is a construction zone. We’re always exploring and building new features.
Our Mission
We enable great communication for contractors that helps them sell more jobs and build a better future for themselves and their families.
Our Vision
To become the preferred technology platform to solve the most pressing communication issues for contractors through intensity, excellence, and focus.
Our Values
These are the standards we hold ourselves to here at ProLine. If you see us deviating from them in any way, you have our permission to smack us upside the head. We’ll make it right, guaranteed.
Make it Simple
Complexity is unavoidable when you're solving big problems. It's our responsibility to unravel that complexity on behalf of our users and teammates.
Take Ownership
Personal responsibility is everything. Each of our employees owns their piece of the business and is proactive in improving every detail within their control.
Speak Up
The best idea always wins. That's why we listen to you and work to fix your problems. Your great ideas might be the next feature we add to the platform.
Seek Understanding
We practice patient, open, and active listening with our customers. True listening, without judgment or defensiveness, is an uncommon superpower in a world where everyone wants to be heard.
Inspire Delight
We look for opportunities to radically exceed the expectations of customers to create unexpected joy and excitement. We want to make your day!
