The U.S. roofing industry is thriving, with contractors generating approximately $76.4b in revenue in 2025 (This Old House). But not every roofing business earns the same—revenue varies dramatically based on company size, location, and how effectively you capture and convert leads.
The industry faces a significant challenge: close rates hover around 27% on average for many roofing companies (Best Roofer Marketing). Even more concerning, roofing companies face some of the highest customer acquisition costs in the home services sector, with Google Ads leads averaging $187 per lead—the highest of all home service categories analyzed (GlassHouse).
The good news? With the right systems for capturing inquiries instantly, automating follow-ups, and managing your sales pipeline, you can dramatically improve these numbers. Let’s look at the average roofing company revenue in 2025—and more importantly, how you can boost yours.
What is the Average Roofing Company Revenue?
Let’s do the math. The U.S. roofing contractors industry generated approximately $76.4 billion in revenue in 2025 (This Old House), spread across roughly 100,000+ roofing contractor businesses (Fixr).
Simple division gives us: $76.4B ÷ 100,000 = $764,000 average revenue per company.
But here’s why that number is almost meaningless: averages lie when the range is enormous.
A few massive national roofing companies generate $100 million to $1 billion+ annually, pulling up the average. The median contractor—the guy in the middle of the pack—earns far less. It’s like saying the “average” person in a room with Jeff Bezos is a billionaire.
Better data from Roofing Contractor Magazine puts the median revenue between $500,000 and $4.9 million (source)—a range that actually reflects the diversity of company sizes.
For franchised roofing businesses specifically, data from 180+ locations shows an average of $1,362,000 in gross revenue per year (Sharp Sheets)—which makes sense as franchises typically operate with proven systems and marketing support.
Why such a massive range? The roofing industry is one of the most fragmented in construction. Most contractors are privately held, local operations serving specific geographic areas. Their revenue depends heavily on:
- Geographic location: Storm-prone regions (Midwest hail zones, Southeast hurricane paths) generate more insurance work
- Company age and reputation: Established contractors with strong referral networks consistently outperform newcomers
- Market positioning: Companies competing on quality and speed command higher prices than those racing to the bottom
The Bottom Line:
If you’re a small roofing contractor wondering “how do I stack up?”—the answer depends entirely on your market, systems, and how efficiently you capture and convert leads. A solo operator in a competitive metro area might generate $300k annually while working 60-hour weeks, while a 5-person crew with solid CRM and marketing systems could hit $2 million+ in a storm-prone region.
The challenge for most small roofing companies isn’t the size of the market—it’s capturing and converting leads efficiently. Without systems to track inquiries from first contact to signed contract, opportunities slip through the cracks. Now, let’s look at the key factors affecting your business revenue.
6 Major Factors Affecting Your Roofing Business Revenue
1. Storm-Driven Demand Surges
Extreme weather events continue to drive significant roofing demand. According to IBISWorld research, extreme weather including hurricanes, hailstorms, and wildfires have supported revenue stability and growth in the roofing industry (This Old House).
Residential roofing led the market at $24.79 billion in 2025 (Fixr), with storm-prone regions in the Midwest and Southeast seeing particularly strong demand. The key differentiator? Speed. Contractors who can bid quickly after weather events capture the majority of insurance-driven work.
2. Lead Generation Problems
According to HubSpot’s annual marketing survey, 61% of marketers say generating leads is their biggest challenge (WPForms). The data on response time is stark: Over 40% of roofing leads go to the first contractor to respond (Contractor Clarity). When homeowners need roofing work—especially after storms—they’re contacting multiple contractors. The first one to respond and schedule an inspection typically wins the job.
Average industry close rates hover around 27% for many roofing companies (Best Roofer Marketing), though a good close rate typically ranges between 30-40% (ProLine). Referral-based leads convert much higher.
3. Marketing Investment
Successful roofing companies typically allocate a consistent percentage of revenue to marketing. While exact ROI figures vary, contractors who invest in local SEO, Google Business Profile optimization, and targeted advertising in high-demand areas report more stable year-round pipelines rather than relying solely on storm surges.
4. Technology Adoption Gap
This might be the biggest opportunity in roofing. While 91% of companies with 10 or more employees across all industries use CRM software (Grand View Research), roofing contractors lag significantly behind.
A 2021 study on CRM usage in construction found that approximately 60% of roofing contractors had adopted some form of CRM software (Contractor Plus)—but more recent data suggests actual daily usage is far lower. Even when companies DO implement CRM, only 47% of businesses achieve an adoption rate above 90% among their teams (Email Vendor Selection).
Here’s the kicker: 40% of salespeople still save client information using spreadsheets and email applications rather than proper CRM systems (HubSpot State of Inbound). In an industry where speed determines who wins the contract, this is like bringing a knife to a gunfight.
The impact of NOT using CRM is measurable:
- CRM adoption can increase job efficiency by up to 35% for roofing contractors (Contractor Plus)
- Sales increase by 29% on average when companies properly implement CRM (Salesforce, via LLC Buddy)
- Companies using CRM are 65% more likely to hit their sales quotas compared to 22% without CRM (99firms)
Without systems to capture, track, and follow up on leads automatically, contractors lose opportunities to faster competitors—even if they’re the better roofer. In a market where 40%+ of leads go to the first responder, that’s revenue walking out the door.
5. Regional Weather Patterns
Geography matters in roofing. Storm-prone regions create predictable demand cycles that prepared contractors can capitalize on. Additionally, emerging trends like cool roofs and metal roofing are gaining traction in specific climates, while asphalt shingles continue to dominate 80% of residential jobs nationwide (Consumer Affairs).
6. Labor Challenges
85% of roofing contractors struggle to hire skilled labor, according to a 2024 NRCA survey (RoofLink). This labor shortage can limit your ability to take on work even when leads are flowing. Companies that can efficiently manage smaller crews through better systems and processes have a competitive advantage.
Tips to Boost Your Business Revenue in 2026
Use these tips to take your average yearly roofing company revenue to the next level:
Expand Your Service Offerings Consider adding complementary services like gutter installation, roof cleaning, vent repair, and attic ventilation. This increases your average job value and gives you more reasons to stay in touch with existing customers.
Prioritize Speed-to-Lead Remember: over 40% of roofing leads go to the first contractor to respond (Contractor Clarity). Set up systems to capture inquiries from your website, phone calls, and other sources, then respond within minutes—not hours or days. Text messages work particularly well for initial contact since most homeowners check their phones constantly.
Automate Your Follow-Up Process For construction contractors specifically, 47% of CRM users noted a significant reduction in missed client touchpoints after implementing automation for follow-ups and lead scoring (Global Growth Insights).
Build a Review Generation System 92% of people read reviews before contacting a business (Invoice Fly). Set up automated requests for reviews after every completed job. A steady stream of 5-star Google reviews dramatically improves your lead flow and close rates.
Invest Consistently in Marketing Successful roofing companies typically allocate a consistent percentage of revenue to marketing. Focus on local SEO, optimize your Google Business Profile, and consider targeted advertising in high-demand areas—especially storm-prone regions where insurance work is common.
Leverage Local SEO and Social Media With most homeowners starting their contractor search on Google, ranking for “roofing contractor near me” and similar terms is critical. Combine this with active social media presence to build brand awareness in your local market.
Build Systems Before You Scale Before hiring more crew members, establish solid systems for lead tracking, follow-up, estimating, and project management. Companies using CRM are 65% more likely to hit their sales quotas compared to just 22% of companies without CRM (99firms).
Use ProLine to Close More Roofing Jobs
ProLine equips independent roofers to seize control. It captures leads instantly, nurtures with AI calls, texts, and emails.
Hard work plus CRM forges efficient businesses that deliver the American dream, i.e., independence, community impact, and time for what matters. So, start your free ProLine trial today. Grab hail leads before your competitors even have to blink. Build the operation that powers your crew and life. Use ProLine’s CRM to close more roofing jobs without the risk of burnout!
