Roofers, Stop Selling Three-Tab Shingles in 2026

Should Roofers Stop Selling Three-Tab Shingles in 2024?
"Discover why three-tab shingles are losing favor in 2026. Learn the benefits of laminate shingles and a strategy to make three-tab shingles work."

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In 2026, three-tab shingles shouldn’t be the bread-and-butter for most roofers.

Here’s a question for roofers. Should you even bother selling three-tab shingles in 2026? Has the market moved on? Should you only be selling laminate/architectural shingles?

Three-tab shingles are known for their uniform shape and low price. They’ve been a go-to for homes for a long time. But now, folks want roofs that last longer and look better. So, are three-tab shingles still a good choice? Are you doing right by your customer by nailing three-tab on their roof? Let’s break it down!

Roofers, stop selling three-tab shingles in 2025 - a man using a nail gun to nail shingles to a roof.

What are Three-Tab Shingles?

A three-tab shingle uses one layer of asphalt pressed over a fiberglass mat and cut into three even tabs. This simple build lowers cost but limits strength. Most three-tab shingles last 10–20 years and carry a 60-mph wind rating, which puts them behind laminated shingles in power, life, and curb appeal.

But before we start ripping into three-tab shingles, let’s take a minute to thank the good God above for asphalt shingles!

For most of human history, people have used either stone or wood shingles. Stone roofs can last up to 400 years. That’s great if you’re a medieval king. But as you might imagine, loading your ceiling with heavy rocks can cause some long-term problems. Plus, they tend to slide out of place and let water into the house.

Wooden shingles have a bad habit of catching on fire. And if every building in your town is made of wood and has wooden shingles, you’re in big trouble. Ever wonder why cities used to burn down all the time? This is part of it.

That said, both stone and wood shingles look very cool. Your customers might love the Viking Warlord and Medieval Cathedral look!

That brings us to the asphalt shingles. Three-tab shingles were the standard asphalt shingle for years. They’re light, flat, and all look the same, making them easy to spot and install. These shingles have a single layer with three tabs, each about 12 inches wide. This gives roofs a neat and uniform look. This simple design is why they’ve been a favorite for so long.

In the past, three-tab shingles were the top pick for home roofs. They were cheap and easy to put on, which made them popular with both homeowners and builders. During the mid-20th century, when lots of new houses were being built, these shingles became the go-to for American homes. They were a simple solution, balancing cost and usefulness.

Their popularity came from practical benefits. They were cheaper to make and buy, making roofing projects affordable for more people. In fact, they can be up to 50% cheaper than laminated shingles! For homeowners wanting to roof their houses without spending too much, three-tab shingles were a great choice.

But things have changed. People want roofs that last longer, look better and can take a beating. Retro sells in some markets. Not in roofing. Customers are looking for something pragmatic. And they’re willing to pay more for a better product.

Comparing Three-Tab Shingles and Laminated Shingles

FeatureThree-Tab ShinglesLaminated (Architectural) Shingles
BuildSingle asphalt layer cut into three tabsTwo or more asphalt layers pressed for depth and strength
Wind Rating~60 mph~110–130 mph
Lifespan10–20 years25–30+ years
WeightLightHeavy (stronger roof hold)
CostLowest asphalt optionHigher price, higher value
Curb AppealFlat, uniform lookTextured, dimensional look
Weather StrengthWeak in storms and hailStrong in storms, better hail grip
Algae ResistanceBasic granulesStronger resistance options
Warranty RangeShorter termsLonger terms, some lifetime options
Great ForRental flips, low-budget jobs, DIYHomeowners who want life, strength, and value

Laminated shingles, also called architectural or dimensional shingles, are more interesting-looking. They are made with multiple layers, which make them stronger and give them a richer, more textured look. The different sizes and shapes allow for creative roof designs. Laminated shingles are often chosen by homeowners who want to boost their home’s curb appeal and value.

Durability is another big thing to think about. Three-tab shingles can handle winds up to 60 mph. This makes them less reliable in places with strong winds or storms. Laminated shingles are tougher and can withstand winds up to 130 mph. The stronger rating cuts blow-offs and reduces callbacks.

Why do they stay put in storms so much better than three-tab? Well, they’ve got multiple adhesive layers, for one. They’re also heavier, making them harder to blow away. Many also come special made to resist algae and moisture. In other words, they’re tough nuts to crack.

When it comes to how long they last, three-tab shingles usually last between 10 to 20 years. This might be okay for some people. But laminated shingles can last up to 30 years. They don’t need to be replaced as often, saving homeowners money and stress over time. This means fewer repairs and less worry about weather damage.

And yes, three-tab shingles are cheaper at first. But this saving can trick you. Lower upfront cost often masks the replacement burden that comes 10–15 years later. Over time, you might spend more on repairs and replacements. Laminated shingles cost more initially, but they are worth it in the long run. They’re stronger and last longer, meaning fewer repairs and replacements. In short, they’re a buy once, pay once style purchase. Three-tab shingles, on the other hand, are like the couch you picked up off the side of the road. It’s a great value until you have to call the inspector to fumigate your house for a few thousand bucks. You probably should have just bought a new couch!

The Shingle Landscape in 2026

As you might guess, three-tab shingles have fallen out of favor among roofers. John DeLaurier of Roofvana goes so far to say stop selling three-tab all altogether. “Choose an architectural shingle every single time and your customers will love you more today and several years in the future.” Harsh words, it’s true! But unless you’re a cutthroat lowballer, John’s probably right. You want to deliver the best product to your customers as possible. You want them to know the options and feel like they’re making a good investment. And you definitely don’t want them calling you after their shingles fly off in a storm.

In fact, the choice is so clear that many manufacturers are phasing out three-tab! In 10 years, they might not even be for sale. So unless you’ve got a crazy trick to make three-tab shingles last longer, it’s time to make the switch. Do yourself and your customers a favor and switch to laminate shingle. Leave the three-tab shingles to the DIYers and lowballers.

But it’s not enough to switch. Some price-aware homeowners might have done their own research and seen cheap three-tab shingles. You’ve got to play your cards right to close those sales!

Practical Considerations for Roofers

Educate Your Clients

In the roofing world, teaching your clients about laminated shingles is key. Many people don’t know the big differences between laminated and three-tab shingles. It’s up to you to explain it. Tell them how laminated shingles are stronger, look better, and save money over time. Laminated shingles can handle wind and hail better than three-tab shingles. This means fewer repairs and replacements. Sharing this info can help homeowners pick the best, long-lasting roofing option.

Clear Up Misconceptions

Some clients think laminated shingles cost too much at first. They might not get how these shingles save money in the long run. Explain how they last longer and need less fixing. Use real-life examples of homes that switched to laminated shingles. Show how these roofs survive bad weather and still look great. This helps clients see why spending a bit more now is smart.

Align Your Business Strategy

Update your marketing to highlight the benefits of laminated shingles. Use stories from happy customers, before-and-after pictures, and clear details about why they’re awesome. Being a roofing expert who offers the best products can boost your reputation and bring in more business.

Boost Customer Satisfaction

When you focus on quality products like laminated shingles, customers are happier. Happy customers tell their friends, leave good reviews, and come back for more work. This can set your business apart from others still selling mostly three-tab shingles. By offering top-notch products, you can lead the roofing industry.

Use Price Anchoring

If you still sell three-tab shingles, use a “good, better, best” pricing model. Make three-tab shingles the “good” option. This helps clients see why laminated shingles are worth the upgrade. Show clear comparisons so they understand the long-term benefits of choosing the “better” or “best” options. It’s a simple strategy just about everyone uses to lock-in a higher price and still make sales!

Conclusion

Let’s wrap this up. Comparing three-tab shingles and laminated shingles shows us some key things. Laminated shingles are super strong. They can handle winds up to 130 mph and last up to 30 years. Three-tab shingles only handle up to 60 mph and last 10 to 20 years. Laminated shingles have multiple layers of adhesive and granules that make them tough and long-lasting. They can last upward of 30 years.

Cost-Effectiveness

Three-tab shingles are cheaper at first. But, they cost more over time because they need more repairs and replacements. Laminated shingles cost more upfront. However, they save money in the long run with less maintenance and fewer replacements. Homeowners get more value with laminated shingles.

Looks Matter

Laminated shingles look awesome. They come in different sizes and have a 3D look. This makes roofs look modern and stylish. Three-tab shingles look flat and plain. Laminated shingles boost curb appeal and can make a home worth more.

Final Thoughts

So, what’s the best move? Roofers should switch to laminated shingles. They meet what homeowners want today: strong, good-looking, and cost-saving roofs. This switch will help your business grow, make customers happy, and get more referrals. Laminated shingles are the future of roofing. They offer the best materials and top performance for both roofers and homeowners.

But reliability shouldn’t stop with shingles. You need a nuts and bolts CRM that helps you smell more while working less. That’s why you should check out ProLine! It’s a communication-first CRM that’s helped roofers close more sales within months. Book a demo to check it out!

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You can save over 14 hours per worker each week with our CRM. Now, we’ll discuss the top 6 reasons why your roofing revenue stalls. You’ll also learn a few amazing tips to boost your revenue in 2026. Embrace ProLine to stay fairly profitable. Why Your Roofing Revenue Stalls? 6 Major Reasons We previously published a blog on what average roofing company owners make. We learned that an average roofer makes $70k to over $150k. As per the Roofing Contract Magazine, the business seems to have cooled across North America in Q3 2025. This revenue decline stems from labor shortages that cut job volumes by 20-30 percent. Also, 63% of roofers are struggling to find crews amid rising wages and overtime costs. Material costs have also spiked 15% in 2025. They have squeezed gross margins to single digits (from at least 25%). Close rates may drop below the already frail 27% mark. Moreover, no review automation drops 85% of 5-star referrals. Winter pipelines are dry after fresh summer surges. Manual quoting and chaotic scheduling waste 1,200 hours yearly. These problems trap small crews at $500k to $2 million. Your roofing revenue stalls because of the reasons we shall mention in this section. So, keep an eye on these reasons and solve by embracing ProLine’s CRM. Slow Lead Response Times Did you know that 6 in 10 roofing contractors struggle to generate enough leads? Manual processes often miss the mark, i.e., checking email or voicemails multiple times a day. Try automated systems. Homeowners who experience hail damage usually call three roofers for quotes. The first company to respond with a call/text often books the inspection the same day. You finally check your message at lunch three hours late. By this time, your two competitors must’ve already texted back and won the job! Remember, even strong leads tend to go stone-cold simply within hours after major storms. Weak Follow-Up Systems Industry-wide close rates limp along at a pathetic 27%. That’s because contractors often drop the ball on follow-ups. If you don’t have automated reminders, leads can ghost you completely. So, you can climb a client’s roof for inspection on Tuesday and then hand them a paper quote the next day. By Friday, your homeowner may have forgotten your name amid three other bids from local roofers. When the storm season hits you, you start juggling 50 leads. Total chaos ensues! You lack systematic follow-up schedules. The result? You drop countless opportunities. One single missed follow-up can make you lose a $10-20 thousand replacement job. Text messages can boost your open rates, taking them as high as 98%. Manual phone calls land straight in the voicemail purgatory. Pipeline gaps b/w roof inspection and contract creation lead to massive roofing revenue stalls for your business. No Review Generation If you don’t have automation, it means you’re generating 85% fewer 5-star Google reviews. Satisfied clients never share their success stories online. You do a flawless roof replacement with all premium materials and perfect cleanup. But the homeowner doesn’t even bother to leave a positive review. If their neighbor searched the keyword roofers near me, they will only find your rivals on Google. Keep in mind that online reviews drive 70% of local service leads. Zero reviews = zero trust and no phone calls. Normally, a satisfied client refers at least two friends to your company. Silent satisfied clients create dry pipelines when the storm season ends. So, you need to do something about this. Chaotic Scheduling Sales teams book inspections all day. But production foremen often don’t get all the details. Entire crews sit idle on Tuesday as they wait for jobs that exist only a sales rep’s notebook. Sudden storm surges can throw 20 hot leads on your lap overnight. But what to do if you only have five crews on call? Massive bottlenecks can cripple operations everywhere. 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Digitized chasers are turning their $500k stalls into $2m growth amid the $99.8-billion industry boom. The system beats sweat alone! So, check these tips to boost your roofing revenue. That’s how you win over your competitors. Grab Leads without Delay: ProLine captures website form submissions and calls instantly. It then sends automated texts within 60 seconds of inquiry. AI agents place outbound calls in the same hour. That’s how the CRM schedules roof inspections. Close rates leap from the standard 27% mark. While your competitors check their inbox tomorrow morning, you just confirmed multiple inspections today. Automate Client Follow-Ups: Visual pipelines track every lead from inquiry through signed contracts. Stalled quotes trigger automatic text reminders. For instance, our CRM sends your clients messages like: “Ready for Thursday roof inspection?” These reminders have an open rate of 98%. So, no need to manually grind through your contact list. 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