You’ve got 100+ roofing trade shows and events to pick from in 2026. Most aren’t worth the plane ticket.
Here’s what matters: which 2-3 shows will actually put money in your pocket, introduce you to suppliers who’ll move your margin, and connect you with other owners solving the same problems you’re wrestling with right now.
This guide cuts through the noise. We’ve sorted the major events by what they deliver, not by who shouts the loudest on LinkedIn.
Quick Reference: 2026 Major Roofing Events
| Event | Dates | Location | Best For |
| RoofCON 2026 | Jan 5-7 | Oklahoma City, OK | Business growth, solar, leadership |
| CRCA Trade Show | Jan 14-16 | Oakbrook Terrace, IL | Chicago-area contractors |
| IRE 2026 | Jan 20-22 | Las Vegas, NV | Largest event, all segments |
| NERCA Convention | Feb 10-12 | Uncasville, CT | Northeast regional |
| SRC Summit | Feb 10-11 | Irving, TX | Storm restoration focus |
| Carolinas Mid-Winter Roofing Expo | Feb 16-19 | Durham, NC | Southeast contractors |
| JLC LIVE | Mar 26-28 | Providence, RI | Residential builders, remodelers |
| FRSA Convention | June 10-12 | Kissimmee, FL | Florida & Southeast |
| Build Show LIVE | Sept 10-12 | San Antonio, TX | High-performance building |
| Western Roofing Expo | Sept 27-29 | Las Vegas, NV | Western U.S., Roofing Games |
| METALCON | Oct 7-9 | Orlando, FL | Metal roofing specialists |
| Texas Roofing Conference | Oct 21-23 | Grapevine, TX | Texas market |
| Win the Storm | Oct 28–30 | Dallas, TX | Storm/restoration, 10K+ attendees |
| RoofCON 8 | Nov 10-12 | Oklahoma City, OK | Business growth, solar, leadership |
| MRCA Conference & Expo | Nov 17-19 | Cape Coral, FL | Midwest commercial contractors |
| Best of Success | Dec 2-4 | Bonita Springs, FL | Business strategy, peer learning |
| Build It to Sell It | Dec 7-9 | Hollywood, FL | Exit-focused owners, systems |
Note: Dates are confirmed where available. Some details may change—always verify with official event sites before booking.
The Can’t-Miss Shows
These are the heavy hitters. If you’re picking just one or two events for 2026, start here.
International Roofing Expo (IRE) 2026
January 20-22, 2026 | Las Vegas Convention Center | Las Vegas, NV
The biggest show in North America. Period.
IRE brings 15,000+ roofing pros, 45+ education sessions across 9 tracks, and an expo floor packed with every manufacturer, distributor, and vendor that matters. You’ll see product launches before they hit the market. You’ll sit through sessions led by people who’ve built what you’re trying to build.
Why it moves the needle: If you’re looking to compare suppliers side-by-side, this is where you do it. No phone tag. No waiting for callbacks. Walk the floor, shake hands, see demos, ask hard questions. The education program covers everything from technical installs to business operations—marketing, sales, CRM, crew management.
Who should go: Everyone. Owners, ops managers, sales leaders. If you can only attend one show, make it IRE.
Cost: Expo Hall pass starts at $110 (member) / $130 (non-member)
Book early: Las Vegas fills fast.
Official site: theroofingexpo.com
RoofCON 2026
January 5-7, 2026 | Oklahoma City Convention Center | Oklahoma City, OK
RoofCON focuses on growth. Not just revenue growth—personal growth, leadership, systems that scale.
Expect 50+ breakout sessions, 200+ exhibitors, and a community that’s serious about dominating their markets. If you’re in residential or light commercial and you want to scale past $5M, this crowd gets it. Roofing and solar pros converge here to swap strategies on hiring, marketing, operations, and leadership.
Why it moves the needle: You’ll leave with a roadmap. RoofCON is built for contractors who want to run their business, not just work in it. The speakers bring real systems, stuff you can implement Monday morning.
Who should go: Owners and leaders in the $1M-$20M range who want to 10X their operation.
Cost: Ticket options from Expo Only to VIP. Early bird discounts available.
Note: Oklahoma City is centrally located, easy to fly into, and the vibe is pure hustle.
RoofCON 8
November 10-12, 2026 | Oklahoma City Convention Center | Oklahoma City, OK
RoofCON goes twice in 2026. If you missed January’s event (or want another dose), RoofCON 8 brings the same energy, education, and networking to a fall date.
Same format: powerful general sessions, 175+ vendor exhibits, 50+ breakout sessions focused on roofing and solar, and the networking opportunities that have made RoofCON the #1 conference for growth-minded contractors.
Why it moves the needle: Two bites at the apple. January’s too hectic? November might fit your schedule better. The speakers, vendors, and peer connections are top-tier either way.
Who should go: Roofing and solar contractors, business owners, sales leaders—anyone who wants to scale.
Cost: Ticket tiers from Starter Pass to VIP.
Official site: roofcon.com
Western States Roofing Expo 2026
September 27-29, 2026 | Paris Las Vegas Hotel & Casino | Las Vegas, NV
The premier regional show for the West.
This expo is laser-focused on contractors in the Western U.S.—California, Nevada, Arizona, Utah, Oregon, Washington, and beyond. You get multiple educational seminars, keynote luncheons, a huge trade show floor, and the legendary Roofing Games™ shingling competition.
Why it moves the needle: Regional means relevant. The suppliers here know your climate, your codes, your challenges. You’re not wading through product demos for markets that don’t apply to you. Plus, the Roofing Games add energy. It’s part education, part entertainment, all networking.
Who should go: Western contractors. If you’re running jobs in California or anywhere west of the Rockies, this is your event.
Cost: Registration typically opens in spring. Past years have been very accessible.
Mark your calendar: September in Vegas. Before the weather turns cold and everyone’s scrambling to close out the season.
Official site: westernroofingexpo.com
Win the Storm 2026
October 28-30 2026 | Kay Bailey Hutchison Convention Center | Dallas, TX
The monster storm restoration event. Thousands of attendees, 100+ vendors, and a packed schedule of main-stage talks and breakout sessions.
Win the Storm bills itself as the #1 conference for the $100B+ roofing, solar, and storm restoration industry. This is the 12th annual event, and it’s grown into something massive—bringing together roofing contractors, solar dealers, public adjusters, policyholder attorneys, fire and water restoration companies, and even commercial building owners.
Why it moves the needle: This isn’t just a roofing show. It’s a storm restoration ecosystem under one roof. You’ll learn how to scale 8-9 figure businesses, master canvassing and storm damage sales, navigate insurance claims, and build systems that handle the chaos when hail hits.
The breakout sessions cover everything—sales, marketing, operations, finance, recruiting, commercial large loss, water/fire restoration, and Latino roofing markets. Keynote speakers include billion-dollar entrepreneurs and industry trailblazers who’ve built what you’re trying to build.
Who should go: Storm chasers, restoration contractors, anyone running a mixed retail/insurance model, solar installers, public adjusters.
Cost: Tiered ticketing from General Admission to VIP packages. Register early for best pricing.
Dallas in October: Easy flights from anywhere, a convention center built for massive crowds, and timing that lands right before the holiday push. Expect high energy, hustle culture, and serious networking.
Official site: winthestorm.com
Regional Powerhouses
These shows deliver massive value if they’re in your backyard, or if you’re eyeing expansion into these markets.
Carolinas Mid-Winter Roofing Expo
February 16-19, 2026 | Durham Convention Center | Durham, NC
One of the largest regional roofing trade shows in the Southeast. Nearly 100 exhibiting companies and over 400 industry professionals (contractors, architects, consultants, and suppliers) converge for three days of education, networking, and product discovery.
The event runs over 60 years strong. Expect a full trade show floor, educational seminars, and receptions designed to build relationships with peers and vendors who understand the Carolinas market.
Why it moves the needle: If you’re operating in North Carolina, South Carolina, or the broader Southeast, this is your regional home base. You’ll see the latest in roofing technology, safety equipment, and tools—all from vendors who get the humidity, the building codes, and the growth happening in this corridor.
Who should go: Carolinas contractors, anyone eyeing Southeast expansion, commercial and residential pros alike.
Cost: $100 for contractor companies (unlimited employees). Exhibitor booth includes four attendants.
Official site: crsmca.org
JLC LIVE Residential Construction Show
March 26-28, 2026 | Rhode Island Convention Center | Providence, RI
The premier regional trade event for residential construction in New England. Now in its 30th year, JLC LIVE brings together thousands of remodelers, home builders, contractors, and tradespeople for hands-on learning you won’t get anywhere else.
The signature feature: Building Clinics. These are expert-led, hands-on demonstrations covering everything from air quality and performance building to decks, windows, and stairs. You’re not sitting in a lecture hall—you’re watching pros work and asking questions in real time.
Why it moves the needle: This show is built for the residential builder who wants to build better, not just build more. The conference sessions cover everything from field techniques to business operations. The expo floor showcases tools and materials, and you can try before you buy.
Who should go: Residential contractors, remodelers, specialty trades, anyone serving the New England market.
Cost: Expo Pass around $60. Conference passes available for deeper education access.
Bonus: JLC LIVE en Español offers Spanish-language training, a growing focus as the industry workforce evolves.
Official site: jlclive.com
Florida Roofing & Sheet Metal Expo (FRSA)
June 10-12, 2026 | Gaylord Palms Resort & Convention Center | Kissimmee, FL
The largest regional roofing show in the country. Over 5,200 attendees, 200+ exhibitors, and a trade show floor built for Florida’s unique roofing market.
Florida codes are different. Hurricane standards are stricter. FRSA brings contractors, building officials, architects, and suppliers together to address those specifics.
Why it moves the needle: If you’re in Florida or thinking about Florida, you need to be here. You’ll learn the latest code changes (2026 Florida Building Code updates will be hot topics), meet local suppliers, and network with contractors who’ve navigated Florida’s insurance chaos.
Who should go: Florida contractors, Southeast expansion-minded owners, anyone doing commercial or residential work in hurricane zones.
Cost: FREE for roofing contractors. Yes, free.
Bonus: The convention includes fishing tournaments, golf, a casino party, and other networking events. It’s three days of education and relationship-building in one package.
Official site: floridaroof.com
Texas Roofing Conference (RCAT)
October 21-23, 2026 | Gaylord Texan Resort & Convention Center | Grapevine, TX
Texas is its own beast, and RCAT is the show that matters if you’re operating in the Lone Star State.
This is the 51st annual event—over 50 years of bringing together residential and commercial roofing pros. Expect exhibitors, educational seminars on both residential and commercial roofing, and a community that understands Texas-specific challenges.
Why it moves the needle: Texas is booming. Population growth = roofing demand. But it’s also competitive and unregulated. RCAT helps you operate at a higher level through education, networking, and access to top vendors.
Who should go: Texas contractors, anyone eyeing the Texas market for expansion.
Cost: Member pricing starts around $350 for full access, with discounts for additional attendees.
Mark it: Late October. After summer heat, before holidays. Good timing to close out the year strong.
MRCA Conference & Expo
November 17-19, 2026 | The Westin Cape Coral Resort at Marina Village | Cape Coral, FL
The 76th Annual MRCA Conference and Expo. Over three-quarters of a century, the Midwest Roofing Contractors Association has been serving commercial and residential contractors across the Midwest and beyond.
MRCA is known for saying it like it is—their Technical and Research Committee has never shied away from controversial positions when the data supports it. Expect education sessions, a solid expo floor, and networking with contractors who share your challenges.
Why it moves the needle: MRCA delivers programs like SHARP safety certification and MRCA LAW that benefit contractors of any size. The conference provides technical education, business insights, and access to manufacturers and suppliers who support the commercial roofing market.
Who should go: Midwest commercial contractors, anyone looking to strengthen technical knowledge and supplier relationships.
Cost: Member registration starts at $795 (includes membership through 2026). Additional attendees $150. Expo-only passes free for roofing contractors.
Venue bonus: Cape Coral in November. Escape the cold and enjoy resort amenities—dolphin cruises, yoga, bike rentals included in the resort fee.
Official site: mrca.org
NERCA Convention & Trade Show
February 10-12, 2026 | Mohegan Sun | Uncasville, CT
The Northeast Roofing Contractors Association’s 98th annual event. Nearly a century of serving contractors in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.
NERCA mixes education, networking, and a solid trade show floor. It’s a go-to for staying plugged into what’s shaping the Northeast roofing market—codes, regulations, supplier relationships.
Why it moves the needle: Regional focus means relevant content. You’re learning from and connecting with contractors who deal with the same snow loads, freeze-thaw cycles, and building codes you do.
Who should go: Northeast contractors, anyone operating in the I-95 corridor.
Cost: Registration typically opens in late fall.
Venue: Mohegan Sun is a destination. Casino, resort, easy access. Good spot for bringing the team.
Niche & Specialized Events
These shows are laser-targeted. If they match your business model, they’re gold.
METALCON 2026
October 7-9, 2026 | Orange County Convention Center | Orlando, FL
The largest international event dedicated to metal construction. If you install metal roofing—or want to—this is your conference.
METALCON covers standing seam, metal shingles, corrugated panels, metal wall systems, and everything in between. You’ll see 275+ exhibitors, hands-on training in the METALCON Training Zone, and education sessions from the Metal Construction Association (MCA) and Metal Roofing Alliance (MRA).
Why it moves the needle: Metal roofing is growing fast—driven by durability, fire resistance, and sustainability. Homeowners want it. Insurance companies prefer it. If you’re not offering metal installs, you’re leaving money on the table. METALCON teaches you how to do it right.
Who should go: Metal roofing contractors, anyone diversifying into metal, architects and specifiers.
Cost: Registration includes education sessions. Early bird pricing recommended.
Bonus: The Design District within METALCON targets architects and designers. If you’re chasing commercial work, this is where those decision-makers hang out.
SRC Summit 2026
February 10-11, 2026 | Irving Convention Center | Irving, TX
The #1 storm restoration conference. Period.
SRC Summit is built for contractors who chase hail, wind, and storm damage. The focus is on insurance restoration—navigating claims, working with adjusters, maximizing legitimate claim values, and scaling a storm-based business model.
Why it moves the needle: If you’re in storm restoration, this is where you sharpen your edge. You’ll learn the latest on supplements, how to ethically maximize claim values for homeowners, and how to build systems that handle the chaos of storm season.
Who should go: Storm chasers, restoration specialists, contractors who do a mix of retail and insurance work.
Cost: Tiered pricing from one-day passes to VIP Platinum. Early bird rates save money.
Note: This is a fast-paced, high-energy event. Expect packed sessions and a trade show floor full of restoration-specific vendors.
Chicago Roofing Contractors Association (CRCA) Trade Show
January 14-16, 2026 | Drury Lane | Oakbrook Terrace, IL
Since 1983, CRCA has served roofing and waterproofing contractors in the greater Chicagoland area. The three-day event features 150+ manufacturers and focuses on technology, safety, and product enhancements.
Why it moves the needle: If you’re operating in or around Chicago, this is where your local suppliers and peers gather. It’s not flashy, but it’s practical—you’ll walk away with solutions you can implement immediately.
Who should go: Chicago-area contractors, Midwest operators looking to expand into Illinois.
Cost: Reasonable pricing for a regional show.
Venue: Drury Lane in Oakbrook Terrace—easy access from Chicago.
Colorado Roofing Association (CRA) Trade Show
January 29 | Arapahoe County Fairgrounds and Event Center | Denver, CO
A one-day, table-top trade show that’s been running since 1985. It’s low-cost, high-value for Colorado contractors.
You’ll meet local suppliers, compare products, and swap notes on what’s happening in the Colorado roofing scene. Over 1,200 installers, builders, architects, and manufacturers attend.
Why it moves the needle: Colorado has unique challenges—hail damage, altitude, rapid weather changes. This show addresses those specifics. Plus, admission is FREE (with advance registration).
Who should go: Colorado contractors, Front Range operators.
Cost: Free for attendees.
Note: It’s a table-top show, so expect a more intimate vibe. Good for face-to-face conversations with suppliers.
Official site: coloradoroofing.org
Build Show LIVE
September 10-12, 2026 (Education) | September 11-12, 2026 (Expo) | Henry B. González Convention Center | San Antonio, TX
The event for builders who care about building science. Created by Matt Risinger and The Build Show team in partnership with Informa Markets, Build Show LIVE is where high-performance building meets practical education.
This isn’t your typical trade show. The Build Experts—specialists in everything from moisture management to HVAC design—lead classroom-style sessions and hands-on demos. Site tours let you see techniques applied on real homes in different construction stages.
Why it moves the needle: If you’re building high-performance, energy-efficient, or sustainable homes—or want to start—this is your event. The attendees skew toward decision-makers: CEOs, owners, and directors who drive purchasing and method decisions. You’ll learn techniques that ripple through every project you touch.
Who should go: Custom home builders, remodelers, specialty contractors, architects focused on residential construction.
Cost: Registration required. Discounted hotel blocks available.
Texas in September: Still warm, but the Texas market is booming. Dallas, San Antonio, and Houston are all top-25 markets for new builds and remodels.
Official site: buildshowlive.com
Best of Success Conference
December 2-4, 2026 | Hyatt Regency Coconut Point | Bonita Springs, FL
Roofing Contractor magazine’s flagship event. Now in its 22nd year, Best of Success brings together 500+ roofing professionals for candid peer-to-peer learning you won’t find at manufacturer-driven shows.
The format is intimate and intentional. Over 25 speakers share real-world strategies on everything from private equity to diversification. The hallmark of BOS is the open atmosphere—contractors let down their guard and speak honestly about challenges. You’ll leave with implementable ideas and relationships you can lean on all year.
Why it moves the needle: This isn’t death by PowerPoint. It’s contractors talking to contractors about what actually works. The networking events—welcome receptions, evening socials—are designed for real conversation, not badge scanning.
Who should go: Owners and leadership teams serious about business strategy, growth, and learning from peers who’ve solved the problems you’re facing.
Cost: Registration required. Check official site for pricing tiers.
Bonus: Techos y Más—all-Spanish programming the day before the main event. Over 25 Latino roofing professionals gathered in 2025. Growing every year.
Official site: roofingcontractor.com/best-of-success-conference
Build It to Sell It Conference
December 7-9, 2026 | The Diplomat Beach Resort | Hollywood, FL
Formerly the Roofing Process Conference, this event has been rebranded under LB Capital’s Build It to Sell It umbrella. The focus: helping owners build companies that last—and companies that create freedom.
Lance Bachmann, founder of LB Capital, has built and sold six companies across five verticals with exits totaling over $100 million. The conference brings that exit-focused mindset to roofing and home services. Sessions cover systems, leadership, operations, and what it takes to build a business that’s valuable to buyers.
Why it moves the needle: If you’re thinking about your eventual exit—whether that’s five years out or fifteen—this event forces you to think about your business differently. You’ll learn what makes companies sellable and walk away with systems to get there.
Who should go: Owners who want to build equity, not just revenue. Anyone thinking about private equity, partnerships, or selling their company someday.
Cost: Check official site for tiered pricing.
Hollywood in December: Beach weather, resort setting, and a community of operators who are building with intention.
Official site: https://go.buildittosellit.com/2026
Other Shows Worth Your Time
NSCS National Storm Chaser Summit
February 5-7, 2026 | The Westin Westminster | Denver, CO
The storm chaser’s storm chaser event. This is where the pros who live for hail season go to sharpen their edge.
NSCS focuses on the nuts and bolts of storm restoration—canvassing strategies, dealing with adjusters, navigating claim supplements, and staying compliant when everyone’s scrambling. The attendees are serious about storm work. You’re not sitting next to tire-kickers.
Why it moves the needle: Storm restoration is its own beast. Retail sales tactics don’t translate. Insurance timelines are different. Homeowner expectations are different. NSCS teaches you how to dominate when the hail hits without burning your reputation or your crew.
Who should go: Storm chasers, contractors who want to add storm restoration to their revenue mix, ops managers who handle insurance claims.
Cost: Standard attendee tickets are $95; vendor tables range from $500 to $1,000.
Denver in February: Cold but accessible. Major airport, easy logistics for a quick trip.
Official site: chasersummit.org
NAHB International Builders Show
February 17-19, 2026 | Orange County Convention Center | Orlando, FL
The mothership of homebuilding events. This isn’t a roofing show—it’s a builders show. But if you’re chasing new construction work, this is where the decision-makers are.
Over 80,000 attendees, 1,000+ exhibitors, and an expo floor that covers everything from framing to smart home tech. You’ll meet production builders, custom home builders, developers, and architects who spec the roofs you want to install.
Why it moves the needle: If you’re trying to land builder accounts, you need to be in front of builders. NAHB puts you in the room with the people who control the specs and budgets. Walk the floor, introduce yourself, and follow up with proposals when they’re back in the office.
Who should go: Contractors targeting new construction, commercial roofers chasing multifamily work, anyone looking to diversify beyond retail and insurance.
Cost: Expo+Education passes start at $195 for first-time attendees; Member rates range from $595–$795, while Non-Member rates range from $795–$995.
Orlando in February: Peak season. Book flights and hotels early.
Official site: buildersshow.com
Roofing Day in D.C.
April 14-15, 2026 | Grand Hyatt Washington | Washington, D.C.
The roofing industry’s annual advocacy push. NRCA brings hundreds of contractors to Capitol Hill to meet with lawmakers and push for policies that actually help the industry.
You’ll get briefed on the issues that matter—workforce development, regulation, trade policy, tax law—and then you’ll walk into congressional offices and make your case directly to the people who write the rules.
Why it moves the needle: If you think politics doesn’t affect your business, you’re not paying attention. Labor shortages, tariffs on roofing materials, OSHA regulations—these all come from D.C. Roofing Day gives you a seat at the table.
Who should go: Owners who care about policy, industry veterans who want to influence the future of roofing, anyone fed up with regulations written by people who’ve never been on a roof.
Cost: $85 per person for registration (Early Bird rate through March 3); $95 thereafter.
D.C. in April: Cherry blossoms and politics. Plan for an extra day if you want to explore the city.
Official site: nrca.net/advocacy/roofingday
Spray Foam Alliance Annual Conference
March 22-25, 2026 | Westgate Las Vegas Hotel & Casino | Las Vegas, NV
If you spray foam—or you’re thinking about adding foam roofing to your service mix—this is your event.
The Spray Foam Alliance brings together contractors, manufacturers, and suppliers for deep dives on spray polyurethane foam (SPF) roofing and insulation. You’ll learn application techniques, code compliance, safety protocols, and how to sell foam systems to commercial and residential clients.
Why it moves the needle: Foam roofing is a specialized skill. Do it wrong and you’re dealing with callbacks, warranty claims, and angry customers. Do it right and you’ve got a high-margin service that sets you apart from every shingle crew in town.
Who should go: Foam contractors, commercial roofers looking to add foam to their offerings, anyone tired of competing on price for shingle jobs.
Cost: Full Convention tickets are $545 for Members and $745 for Non-Members.
Vegas in March: Good weather, good timing before the summer heat.
Official site: sprayfoam.org
SkillsUSA National Leadership & Skills Conference
June 1-5, 2026 | Georgia World Congress Center | Atlanta, GA
The Olympics of skilled trades. Over 7,000 high school and college students compete in hands-on contests across 100+ trade, technical, and leadership categories—including roofing.
If you’re hiring, this is where you find the next generation. These kids are serious about the trades. They’re competing for scholarships, job offers, and national recognition.
Why it moves the needle: The labor shortage is real. SkillsUSA students are trained, motivated, and ready to work. You can recruit directly from the event, sponsor competitions, or just show up and let students know your company is hiring.
Who should go: Owners with a hiring problem, HR managers, ops leaders looking to build apprenticeship pipelines.
Cost: Full Conference passes are $195; One-day passes for industry observers are $45.
Atlanta in June: Hot and humid, but the energy is electric.
Official site: skillsusa.org
American Dream Annual Event 2026
June 17-19, 2026 | Hyatt Galleria | Houston, TX
The premier event for Latino contractors and business owners. American Dream focuses on the fastest-growing segment of the construction workforce—Latino entrepreneurs who are building businesses, hiring teams, and scaling operations.
The conference covers sales, marketing, operations, finance, and leadership—all with a cultural lens that respects the unique challenges and opportunities facing Latino contractors.
Why it moves the needle: The Latino community is driving growth in residential construction. If you’re not tapped into this network, you’re missing out on partnerships, crew pipelines, and market insights. American Dream connects you with contractors who get it.
Who should go: Latino contractors, anyone looking to hire Spanish-speaking crews, owners who want to build partnerships in Latino markets.
Cost: Registration tiers are $750 for General Admission, $1,250 for VIP, and $1,750 for Elite Access.
Houston in June: Hot, but Houston is a booming construction market. The networking alone is worth the trip.
Official site: americandreamevent.com
Touring Events: Catch Them in Your Region
These aren’t massive national shows. They’re lean, focused, and they come to you. If one’s rolling through your city, it’s worth a half-day.
HAILTRACE – Raising Hail Tour
HAILTRACE takes its storm restoration training on the road, hitting multiple cities throughout the year. The tour stops in Edmond, Denton, Omaha, Chicago, Denver, and Minneapolis with hands-on education sessions designed for storm chasers and restoration contractors.
Each stop focuses on the same core topics—navigating insurance claims, working with adjusters, storm damage sales, and scaling your restoration business. The format is workshop-style, not lecture. You’ll work through real scenarios and leave with tactics you can use the next time hail hits.
Why it moves the needle: You don’t have to fly to Dallas or Vegas to get quality storm restoration training. HAILTRACE brings the education to your region, keeps the ticket price low, and delivers the same high-value content in a single day.
Who should go: Storm chasers, restoration contractors, anyone who wants to add insurance work to their revenue mix.
Cost: Tickets are $30 per stop.
Check raising-hail-tour.com/tickets for dates and cities.
Top Rep Sales Training
Top Rep runs regional sales training events throughout the year, with confirmed stops in Myrtle Beach (February 16-17) and additional dates TBD.
This isn’t a conference—it’s a sales bootcamp. You’ll learn prospecting, objection handling, closing techniques, and how to train your own reps to hit quota consistently. The format is interactive, with role-playing, live demos, and feedback sessions.
Why it moves the needle: Most roofing contractors are solid at installs and terrible at sales. Top Rep fixes that. You’ll leave with scripts, frameworks, and confidence. If you’re running a sales team, this is how you stop leaving money on the table.
Who should go: Sales reps, sales managers, owners who close deals themselves.
Cost: The Myrtle Beach Sales Bootcamp is $1,997 per attendee.
Myrtle Beach in February is mild. Good excuse to get out of the cold.
How To Pick Your Events
You can’t go to everything. Here’s how to choose.
1. Know your goal.
- Hunting for new suppliers? Go to IRE or METALCON.
- Want to scale your operation? Go to RoofCON.
- Expanding into a new market? Hit the regional show for that area.
- Storm restoration focus? SRC Summit is your spot.
2. Check your calendar.
- January and February are packed. You’ll have to choose.
- Summer and fall spread things out more.
3. Budget realistically.
- Factor in airfare, hotel, registration, meals, and time away from the business.
- One national + one regional is a solid strategy for most $3M-$10M companies.
4. Bring the right people.
- Owners should go to business/leadership events.
- Sales managers should go to sessions on CRM, lead gen, and closing.
- Ops managers should hit technical sessions on installs, safety, and efficiency.
5. Block out follow-up time.
- Don’t fly home Sunday and jump into a full week Monday.
- Block Monday morning to process leads, send follow-ups, and debrief your team.
Final Thoughts
Trade shows are one of the few times you can compress months of phone calls, email chains, and supplier meetings into three days.
But only if you show up with a plan and execute on follow-up.
Pick your 2-3 events. Register early. Book your hotel. And when you’re walking the floor, remember: every conversation is either a future customer, a better supplier relationship, or a peer who’s solved the problem you’re stuck on.
Don’t just attend. Profit.
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