Gavin Shenhav of Masterlyne Corporation | ProLine Verified

Gavin Shenhav of Masterlyne Corporation
"Gavin Shenhav’s Masterlyne Roofing thrives with ProLine CRM, improving communication, organization, and winning more jobs."

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We want to give special recognition to Gavin Shenhav of Masterlyne Corporation.

We’re so thankful for his trust in ProLine CRM. Watching his journey has been amazing. Working with businesses like his keeps us pushing to get better. Gavin, your belief in us and your hard work to provide great service is inspiring. Keep leading the way!

About Gavin

Gavin shenhav of masterlyne corporation

Gavin started young, working hard from the beginning. His first job was selling Cutco knives, which helped him learn how to sell. Knives weren’t his future, but it taught him a lot. He later tried online poker, but when new laws froze his poker earnings, he had to switch gears. Gavin sold cars to make money, but soon, roofing called his name.

At first, roofing wasn’t easy. The roofing market in Southern California is tough, and Gavin struggled. He couldn’t close deals, wasn’t pushy enough, and let customers walk away. At his lowest, he almost quit. But things changed when he heard his boss close a sale on speakerphone. It clicked for him. He realized roofing sales were about trust and urgency. After that, he focused on getting better and became a top roofer in San Diego.

Gavin started Masterlyne Roofing because he wanted something better. After working for several roofing companies, he knew he could do things right. His early business partners caused problems, and some even embezzled money. These tough lessons taught Gavin what kind of roofing company he wanted: honest, customer-focused, and transparent. He made customer communication his top priority, and soon, Masterlyne earned great reviews because of Gavin’s hands-on work and commitment to each customer.

What Makes Masterlyne Different?

Gavin is what makes Masterlyne special. While some roofers cut corners, Gavin makes sure every roof is done right. He’s playing the long game. He gives value upfront and builds lasting trust with his clients. His poker background taught him one key thing: manage your money. Gavin keeps his business lean, reinvests, and stays ready for any challenge. In his words, “You don’t get rich overnight, but if you stick with it and focus on quality, you’ll get there.”

What Every Roofer Can Learn From Gavin:

Know Your Market: Gavin learned quickly that roofing in Southern California is tough. He faced the challenges head-on and adjusted his plans to fit local needs.

Customer Experience is Everything: Gavin cares a lot about making customers happy. He makes communication his top priority and follows through, leading to repeat customers and referrals.

Trust but Verify: After dealing with dishonest partners, Gavin set up strict checks in his business. Trust is built through accountability.

Always Keep Learning: Gavin’s journey from car sales to roofing mastery came from his desire to learn, improve, and get better at every step.

Play the Long Game: Masterlyne Roofing didn’t become successful overnight. Gavin’s steady growth and constant reinvestment show that real wealth takes time.

Gavin’s Experience With ProLine

Gavin’s roofing business faced a big problem: managing complex jobs while keeping communication clear. On one project, water issues caused problems, the owner lived far away, and Gavin had to work with a property manager. Before ProLine, managing this would have been chaotic, with miscommunication and lost details.

ProLine changed everything. Their proposal system helped Gavin’s team create a professional, clear proposal with detailed pictures and descriptions. This level of detail won Gavin the job. As he said, “We’re winning more jobs like this because of it.”

During the project, ProLine became the central place for all communication. Every text, call, and photo was stored in the platform, giving Gavin a clear view of the entire job. This organization kept the client and property manager informed and reduced Gavin’s stress. “For me, it really brought my stress down, and I feel way more organized,” Gavin said. ProLine transformed the way his business works.

ProLine became the “brain” of Gavin’s roofing business, helping everything run smoothly and letting his team handle jobs better. It didn’t just meet his expectations—it went beyond them, helping him win more jobs and giving him peace of mind.

Three Key Insights from Gavin’s Episode

Overcoming Early Sales Struggles (3:03)
Gavin talks about how he became a confident salesperson after facing challenges at first. He remembers a key moment when his boss helped him close his first big sale over the phone. This showed him that staying persistent, learning from others, and working on his sales skills would pay off.

The Importance of Trust and Systems in Business Partnerships (6:10)
Gavin explains how not having clear systems and trust led to problems with a past business partner, who stole money by making fake invoices. This taught Gavin an important lesson: even with partners you trust, you need checks and balances in place. For anyone starting a business, it shows how important it is to set up clear, honest systems from the start.

Using Technology to Improve Customer Experience and Sales (24:21)
Gavin shares how using ProLine’s CRM software changed the way he handled proposals and sales. By making his proposals look professional and clear, he stands out from the competition and closes deals, even when he’s not the lowest price. This proves that the right tools can improve customer experience and help you win more jobs.

We want to thank Gavin Shenhav for sharing his story and lessons with us. His commitment to being honest and giving great customer service is truly inspiring. We’re proud to have him in the ProLine community and can’t wait to see how Masterlyne Roofing keeps growing. Thanks, Gavin, for trusting us and raising the bar in the roofing business!

Ready to see what ProLine can do? Watch the overview video, then book a demo to get all the details.

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