The best roofing marketing companies don’t just promise leads.
You’ve been burned before.
The marketing company promised a flood of leads. You signed the contract. The ads went live… and your phone didn’t ring. Or it did, but the leads ghosted. Or your website took three months to build and still looks like a sketchy pop-up ad from 2007.
Sound familiar?
Here’s the truth: not all marketing companies understand roofing. Some know HVAC. Others specialize in dentists, plumbers, or chiropractors. But roofing? Roofing is a different beast. It’s seasonal. It’s high-ticket. It’s fast-moving. And it’s filled with “lead providers” who treat you like a number and pray you don’t ask too many questions.
This guide highlights the rare breed of marketing agencies that actually get roofers. The ones who specialize in the industry. The ones who know what it means to drive real results.
Each company below has strong reviews, roofing experience, and a reputation for helping contractors grow. Some offer done-for-you services. Others teach you how to do it in-house. But all of them understand what it takes to turn digital traffic into roofing revenue. And they’ve got the reviews to prove it!
1. Hook Agency
Rating: 4.9 Stars (based on 174 Google reviews)
Founded in 2012 by Tim Brown in Minneapolis, Hook Agency specializes in digital marketing for contractors, particularly in the roofing industry. Their mission centers on delivering measurable lead generation through transparent strategies and a dedicated in-house team. Plus, Tim is an insanely fun guy. Trust us, we’ve had him on the Big Roofs Podcast a time or two.
Services Offered:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
Custom Website Design - Content Marketing
- Google Business Profile Optimization
- Lead Tracking
- Local Service Ads Management
- Google Maps SEO
- Google LSA
Hook Agency sets itself apart by focusing exclusively on contractors, particularly in the roofing sector. Their in-house team of over 30 specialists commits itself to consistent communication and industry-specific expertise. Clients retain full ownership of their digital assets, and the agency emphasizes transparency with clear monthly reporting. There’s a reason they’re so respected in the industry.
2. WebFX
Rating: 4.9 Stars (based on 198 G2 reviews)
Overview: Since 1995, WebFX has helped roofing companies grow. Their office is located in Harrisburg, PA, but they work with roofers nationwide. With a team of 500+ and tens of thousands of hours spent on marketing, they know their craft inside and out.
Plus, they built their own tools to tie together SEO, paid ads, and lead tracking in one easy place. Roofers use it to rank higher, get more calls, and see what’s working. WebFX focuses on results, and they’ve got the numbers to back it up.
It’s worth noting that they don’t exclusively focus on the roofing industry. But they’ve helped enough roofers to know their stuff!
Services Offered:
- Search Engine Optimization (SEO)
- Local SEO
Pay-Per-Click (PPC) Advertising - Google Local Services Ads Management
- Custom Website Design and 30-Day Redesigns
- Content Marketing
- Lead Tracking and CRM Integration
- Conversion Rate Optimization
- Reputation Management
- Social Media Advertising
Unique Selling Proposition: WebFX keeps things clear, simple, and focused on results. Their big team handles everything in-house, so roofers aren’t left waiting or confused. Clients keep full control of their websites and accounts, and they get monthly reports that show what’s working. They use their own software to fine-tune campaigns and bring in more revenue.
3. Contractor Dynamics
Rating: 5 Stars (based on 157 Google reviews)
Founded in 2013 and headquartered in Asbury Park, New Jersey, Contractor Dynamics specializes in marketing training for roofing companies. Their mission is to empower roofing businesses to build strong brands and generate consistent leads through in-house marketing strategies. They offer comprehensive training programs designed to equip contractors with the skills needed to take control of their marketing efforts.
Services Offered:
- Marketing Training Programs
- Social Media Marketing
- Video Content Creation
- SEO Training
- Google Ads Training
- Facebook Ads Training
- Brand Strategy Development
- Lead Generation Techniques
- Marketing Analytics and Reporting
Contractor Dynamics stands out by focusing exclusively on training roofing contractors to manage their marketing in-house. Instead of offering done-for-you services, they provide the tools, knowledge, and support necessary for roofing companies to build and execute their own marketing strategies. Their programs include personalized coaching, group training sessions, and access to a community of like-minded professionals.
4. BlackStorm Design + Marketing
Rating: 5 Stars (based on 33 Google reviews)
BlackStorm Design + Marketing is a digital marketing agency dedicated to home service businesses, including roofing companies. They build marketing plans that actually bring in steady leads and help roofing businesses make more money.
Services Offered:
- Roofing SEO
- Website Design
- Pay-Per-Click
- Social Media Ads
- Reputation Management
- Retargeting
- Logo Design & Branding
BlackStorm stands out by offering a results-driven approach. They promise measurable improvements in key performance indicators (KPIs), and if they don’t achieve the agreed-upon results, clients can pause payments until they do. This commitment underscores their confidence in delivering real results for roofing businesses.
5. Comrade Digital Marketing Agency
Rating: 4.8 Stars (based on 88 Google reviews)
Founded in 2008 and headquartered in Chicago, Illinois, Comrade Digital Marketing Agency is a full-service digital marketing firm specializing in helping businesses grow their online presence and increase revenue. With a focus on innovation and creativity, Comrade uses its expertise in web design, SEO, social media marketing, and more to deliver tailored solutions that drive tangible results.
Services Offered:
- Roofing Marketing Strategy
- Local SEO
- Website Design
- Conversion Rate Optimization
- Content
- Backlinks
Comrade provides digital marketing services built specifically for roofing companies. They use data to shape each strategy around the client’s goals, helping improve visibility online and bring in more leads.
6. Lemon Seed
Rating: 5 Stars (based on 4 Google reviews)
Lemon Seed Marketing was founded in 2019 by Crystal Williams in Diboll, Texas. The agency originated from the McWilliams family’s HVAC business, McWilliams & Son Heating and Air Conditioning. Crystal, having served as the marketing director for the family business, leveraged her industry experience to establish Lemon Seed Marketing, focusing on branding and marketing strategies for home service companies.
Services Offered
- Branding and Graphic Design
- Organic Social Media Management
- Email Marketing
- Marketing Consulting
They also work with vendors and partners to offer a wider range of services should you need them.
Lemon Seed Marketing works only with home service businesses, so they know the trades inside and out. They build marketing plans that speak directly to the right audience and back it up with clear, trackable results. Clients always know what’s working thanks to their transparent reporting.
How to Choose the Right Roofing Marketing Company
1. Industry Expertise
Don’t waste your time breaking in a marketing agency that’s never set foot on a job site. You want a team that knows what a shingle costs, what a lead is worth, and how a storm shifts customer urgency overnight. The best agencies don’t just “get contractors.” They understand the pain points roofers face, like competition from lowballers, feast-or-famine lead cycles, and how one missed follow-up can cost a $20,000 job. Look for proof they’ve worked with roofers before, not just generic home service logos.
2. Comprehensive Service Offerings
Your business doesn’t run on just one marketing channel, so your agency shouldn’t either. The right partner should handle SEO to rank your site, PPC to capture high-intent traffic, web design to convert visits into calls, and social media to stay top of mind. But it doesn’t stop there. A complete offering also includes content marketing that educates homeowners and supports follow-up, plus tools to help you keep leads warm. If they only “do Google Ads,” that’s not a partner. That’s a vendor.
3. Transparent Reporting
If you’re spending thousands a month and all you get is a vanity dashboard and a shrug, walk away. Great marketing companies give you hard numbers: how many leads came in, from where, and what it cost. But the next level? Reporting that connects the dots between lead and closed deal. Especially if you use a CRM like ProLine, where follow-up and sales activity can tie directly to the marketing source. Your agency should welcome that transparency, not run from it.
4. Client Testimonials and Case Studies
Talk is cheap. Results are gospel. A serious roofing marketing company should have glowing testimonials from actual roofing contractors, not generic blurbs. Look for specifics, like how much lead volume increased, how conversion rates improved, and what a new website delivered in ROI. Bonus points if they share screenshots or walkthroughs of real campaigns. If they can’t show what they’ve done for others like you, assume they’ll be learning on your dime.
5. Customized Strategies
You’re not just another roofer. You’re in a specific market, with a certain brand, team size, and growth goal. Cookie-cutter strategies won’t cut it. A good agency should ask about your average job size, close rate, response speed, and even your CRM setup. Why? Because if they ignore what happens after the lead comes in, you’ll never know what’s broken. You need a strategy built around your strengths, not their playbook.
Frequently Asked Questions (FAQs)
Q1: How much should I budget for roofing marketing?
Most roofing companies should earmark 5–10% of annual revenue for marketing. If you’re in growth mode, expanding teams, opening new markets, or pushing past the $1M mark, you’ll likely need to push toward the higher end. Just remember: marketing isn’t an expense. It’s an investment. A strong system, backed by communication tools like a CRM, should multiply every dollar you spend.
Q2: How long before I see results from marketing campaigns?
PPC campaigns (like Google Ads or Local Service Ads) can start bringing in leads within days. But they stop the moment your spend does. SEO, on the other hand, is a longer play. Expect 3–6 months to see traction, and a year to dominate. The sweet spot? A smart blend of both. Just don’t forget: leads only pay off if you follow up fast. Without good communication, even the best campaign leaks money.
Q3: Is it better to hire a specialized roofing marketing agency?
Yes. Roofing isn’t retail. It’s not landscaping. It’s not HVAC. Roofing has a high ticket price, a complex sales cycle, and a brutally competitive local search landscape. A generalist agency might get you clicks. A roofing-focused agency understands how roofers sell, how seasons affect leads, and how to connect your marketing directly to booked jobs.
Q4: What are red flags when choosing a marketing agency?
Watch for these dealbreakers:
- Guaranteed rankings or instant results (especially in SEO. No one can promise this).
- No transparency in reporting or vague “performance updates.”
- Ownership games where the agency controls your website or ad accounts.
- No CRM or follow-up integration, meaning they throw leads over the fence and hope for the best.
If they can’t tell you where your money is going, or worse, where your leads are going, run.
Q5: Can I manage marketing in-house or should I outsource?
You can do it in-house, but you need the right talent and tools. Many roofers try and get burned by slow response times, disorganized follow-up, or poor tracking. That’s why outsourcing to an expert agency (while owning the process through a communication-first CRM like ProLine) gives you the best of both worlds. You get the leads and the system to close them.
READ MORE: The Best Guide to Roofing Marketing in 2025
You’ve seen the companies. You’ve read the reviews. You’ve looked at the services. But the best marketing agency for your roofing business isn’t just the one with flashy reports or slick videos. It’s the one that understands how you sell, how fast you need to move, and how to keep leads from falling through the cracks.
Whether you choose a done-for-you team or a coaching-focused partner, look for those who don’t stop at the click. Look for those who help you convert, communicate, and close.
Because a lead that isn’t followed up? That’s not a lead. It’s a liability.
So take your pick from the greats above. Vet them. Ask tough questions. Look under the hood.
And whatever you do, don’t settle for another “marketing guy” who disappears after the invoice clears.
Choose a partner who builds with you, not just for you.
Now go sell more roofing jobs!
And if you need help closing all the leads you get from your new marketing partner, book a demo of ProLine!
