Check out these resources for roofers to level up your business.
What’s your most important asset? It’s not your business. It’s not your top sales guy, talented as he is. It’s not even that chest of gold your grandfather left you that you’ve buried in your yard.
Nope. You and your skills are your most important asset. Think about it. Without you or your skills, your business would have shut down long ago. You wouldn’t have had the guts to knock on doors and close sales. Even if the roof fell in tomorrow on your roofing business, you’d have the know-how and mental toughness to build it back again. You did it once. You can do it again, but better.
This isn’t just to gas you up. It’s to make a point. The most important investment you can make is in your most important asset: you!
And the best way to invest in yourself is learning. The more you know, the more you can do.
Here’s a list of books and resources for roofers. Some are free. Some are $30. Others are $150 textbooks. Some are books, some are videos. But all of them stand to make you and your roofing business better!
1. Roofing Contractor’s Reading List
You’re in luck. Roofing Contractor has gathered a list of resources for roofers that can take you from zero to hero. Some will cost you a pretty penny, but others? You can nab them for the price of a nice lunch. The Contractor’s Survival Manual? Less than $40 and worth every cent.
First, let’s talk about the pricey ones. Think of them as your heavy hitters. They’re not just books; they’re investments in your future. Spend $150 on a textbook? You bet. These babies will teach you the ropes and more. They’ll show you how to manage projects, keep clients happy, and run a tight ship. Mind you, not every textbook is worth the squeeze unless you’re in a specific niche. Do you need to spend $154 on Green Roofs, Facades, and Vegetative Systems 1st Edition? Probably not.
Some of the best lessons don’t come from books at all. Online videos, webinars, and podcasts on Roofing Contractor offer a treasure trove of information. These formats bring real-world experiences right to your screen. You can learn from the best in the business, absorbing tips and tricks that you can put to use immediately. Everything by Monroe Porter is worth your time!
2. The NRCA Roofing Manual—2024 Set
Now, let’s talk about a heavyweight. The NRCA Roofing Manual—2024 Set. At $495, it’s not cheap, but it’s worth every penny. This set is a goldmine of roofing knowledge. It covers everything you need to know about roof systems, materials, and installation techniques.
Imagine having a go-to guide that breaks down the latest industry standards. This manual does just that. It’s comprehensive, detailed, and easy to follow. Whether you’re dealing with asphalt shingles, metal roofs, or green roofing systems, this set has got you covered.
Think of it as an investment in your craft. The knowledge you’ll gain will pay off in spades. You’ll work smarter, not harder. You’ll save time, reduce mistakes, and boost your bottom line.
Don’t let the price tag scare you off. The value packed into these pages far outweighs the cost. It’s like having a roofing expert at your fingertips, ready to answer your questions and guide you through the toughest projects.
So, if you’re serious about taking your roofing skills to the next level, get your hands on the NRCA Roofing Manual—2024 Set. Your business and your clients will thank you.
3. Building Science Corporation
Next up, let’s dive into Building Science Corp. These folks know how to make building science anything but boring. They break down complex concepts with a fun, engaging voice that makes learning a breeze.
Their articles and resources for roofers are top-notch. You’ll find yourself chuckling while gaining insights that will up your roofing game. They explain why certain materials work better in specific climates, how to avoid common mistakes, and what best practices to follow.
If you’re tired of the same old dry manuals, Building Science Corp. offers a breath of fresh air. Their content is not just informative, it’s entertaining. You’ll learn while having a good time. It’s like having a lively conversation with a wise old roofer who knows all the tricks of the trade.
So, take a break from the monotony. Check out Building Science Corp. and discover how fun and enlightening building science can be. Your brain and your business will thank you.
4. Scientific Advertising by Claude Hopkins
Let’s dive into a classic: Scientific Advertising by Claude Hopkins. This oldie but goodie still packs a punch today, and the best part? It’s absolutely free! You can read it today on your computer.
Hopkins, a pioneer in the advertising world, believed in the power of data. He emphasized the importance of experimenting and measuring every move. His approach transformed advertising into a science. No guesswork, just facts. The big takeaway? Test everything. Track results like a mad scientist. Go all in on what’s working.
The beauty of this book lies in its simplicity. Hopkins lays out timeless marketing principles that hold true even in the digital age. He talks about understanding your audience, crafting compelling messages, and using straightforward language.
You’ll find practical advice on everything from writing ads to designing offers. Hopkins’ clear, no-nonsense style makes the book a breeze to read. You’ll walk away with actionable insights that can boost your roofing business.
So, grab a copy of Scientific Advertising. Learn from a legend. Apply his principles, and watch your marketing efforts pay off. Remember, in Hopkins’ world, it’s all about testing, tracking, and tweaking. Get ready to roll up your sleeves and dive into the data. Your roofing business will thank you.
5. Alex Hormozi
Alex Hormozi has made waves with his two powerhouse books: $100M Leads and $100M Offers. But he doesn’t stop there. His YouTube channel is a goldmine for small business owners looking to grow.
In $100M Leads, Hormozi dives deep into the art and science of lead generation. He shares strategies that have helped him generate massive amounts of leads. You’ll learn how to attract and convert potential customers like a pro.
$100M Offers focuses on creating irresistible offers that your customers can’t refuse. Hormozi breaks down the process of crafting deals that catch attention and drive sales. His insights are practical, actionable, and tested in the real world.
Hormozi’s YouTube channel is packed with content that covers everything from marketing and sales to scaling your business. His videos are direct, easy to follow, and filled with valuable tips. Whether you’re just starting out or looking to take your roofing business to the next level, his channel offers something for everyone.
6. Roofing Insights
Next up, Dmitry Lipinskiy’s YouTube channel, Roofing Insights. Talk about resources for roofers! This channel is a treasure trove for roofers. Dmitry Lipinskiy, a roofing veteran, shares his hard-earned wisdom and practical advice on running a successful roofing business.
Roofing Insights covers everything from product reviews to industry news. Dmitry dives into the details of roofing materials, tools, and techniques. Want to know which shingles hold up best in a storm? He’s got you covered. Curious about the latest trends in the roofing industry? He’s on it.
But where Roofing Insights truly shines is in its focus on business strategies. Dmitry doesn’t just talk about roofs; he shares tips on how to run a profitable roofing business. From marketing strategies to customer service, he covers it all. His advice is practical, actionable, and based on real-world experience.
One of the standout features of Roofing Insights is its focus on transparency and honesty. Dmitry gives you the straight scoop on what works and what doesn’t. His product reviews are thorough and unbiased, helping you make informed decisions for your business.
Roofing Insights also features amazing interviews with industry heavyweights, providing a wide range of perspectives and insights. These interviews offer valuable lessons and inspiration from some of the best in the business.
So, if you’re looking to stay ahead of the curve and sharpen your roofing business skills, subscribe to Roofing Insights. Dmitry Lipinskiy’s channel is a must-watch for any roofer serious about their craft. Dive in, soak up the knowledge, and watch your business grow.
READ: 8 Powerful Roofing Podcasts
7. Jeremy Miner, Salesman Extraordinaire
Let’s talk about Jeremy Miner, a true sales maestro. This guy is selling the farm on how to sell, and he’s a must-watch for anyone looking to up their sales game.
Jeremy Miner knows the sales world inside and out. His approach? Simple and effective. He focuses on understanding the customer’s needs, building trust, and closing deals with finesse. His techniques aren’t about pushy tactics but about genuine connections and persuasive questions.
Miner’s training covers all aspects of sales. Whether you’re a seasoned pro or just starting, you’ll find nuggets of wisdom in his content. He dives into the psychology of sales, showing you how to read your customers and respond to their cues. He even dives into body language, tone, and facial expressions. He’s deep in the weeds on actionable tactics.
His YouTube channel is packed with practical advice. From cold calling to closing big deals, Miner breaks it down in easy-to-follow steps. His style is engaging, direct, and packed with real-world examples. You’ll learn how to handle objections, build rapport, and drive results.
So, if you’re serious about boosting your sales skills, Jeremy Miner is your go-to guy. Watch his videos, apply his methods, and watch your sales soar. His expertise is a game-changer for anyone in the sales field.
8. Adam Bensman of the Roofing Strategist
Let’s shine a spotlight on Adam Bensman, also known as the Roofing Strategist. This guy is all about referrals and knows how to get them flowing like a river. His passion for helping roofers grow their businesses through referrals is unmatched, and his insights are pure gold.
Adam believes referrals are the lifeblood of a thriving roofing business. He teaches you how to turn satisfied customers into raving fans who can’t stop talking about your services. His methods are practical, straightforward, and proven to work in the real world.
Through his content, Adam breaks down the referral process into easy-to-follow steps. He shows you how to deliver exceptional service that naturally leads to referrals. But he doesn’t stop there. He also provides strategies on how to ask for referrals in a way that feels natural and comfortable for both you and your clients.
The Roofing Strategist’s videos and articles are packed with actionable tips. Adam’s enthusiasm and energy make learning from him a pleasure. His advice is not just theoretical; it’s based on years of experience in the roofing industry.
So, if you want to boost your referrals and grow your business, tune into Adam Bensman, the Roofing Strategist. His insights will help you build a strong referral network, bringing in more business through the power of word-of-mouth. It makes his channel one of the best resources for roofers, no matter the size of your business!
Investing in yourself is the smartest move you can make. Whether it’s through books, manuals, or online resources for roofers, continuous learning will always pay off. Start with this curated list of top-notch materials, from practical manuals and classic advertising wisdom to modern sales strategies and referral techniques. Embrace these resources, apply what you learn, and watch your roofing business thrive. The journey to success starts with knowledge—make sure you’re always a step ahead. Keep learning, keep growing, and keep roofing.
If you’re looking for more resources for roofers, we’ve got you covered! Our YouTube Channel is chock full of long-form and short-form content for roofers.
And ProLine is a communication-first CRM for roofers. It helps you make more sales with less work.
Book a demo to see it in action.
